How much does Whim Hospitality Limited make?

Whim Hospitality Limited reported revenue of £2.8m and a loss of £1.3m in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Whim Hospitality Limited have?

Whim Hospitality Limited reported an average of 85 employees in the year to 31 Dec 2024.

Is Whim Hospitality Limited profitable?

No — Whim Hospitality Limited reported a loss of £1.3m in the year to 31 Dec 2024.

Company No. 12948768 · Incorporated 13 Oct 2020

Whim Hospitality Limited

Registered name: WHIM HOSPITALITY LIMITED

Part of Violet Crown Holdings Limited group

Whim Hospitality Limited made £2.8m revenue and a £1.3m loss in the year to 31 Dec 2024. read from filing text

Whim Hospitality Limited’s revenue grew 14% to £2.8m in the year to 31 Dec 2024, with a loss of £1.3m and 85 employees. The company is classified under “hotels and similar accommodation” and is based in Swindon; we hold 3 years of its filed accounts.

Full P&L filedSection I · Accommodation and food servicesSIC 55100Hotels and similar accommodation

Status: Active
Location: Swindon, South West
Age: 6 yrs · since 2020
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The parent company of the smallest group within which the company belongs, and for which group financia”

Latest accounts · year to 31 Dec 2024

Key figures

Cash flow filed

Revenue

£2.8m

Growth ▲14.3%

Profit

−£1.3m

Growth —

Profit margin

−46.5%

Gross 74.1%

Employees

Change 0%

Profit / employee

−£15.1k

Revenue/employee £32.4k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£2.1m	£2.4m	£2.8m
Cost of sales	£630k	£637k	£715k
Gross profit	£1.4m	£1.8m	£2m
Profit before tax	−£1.4m	−£1.2m	−£1.3m
Profit after tax	−£1.4m	−£1.2m	−£1.3m
Profit (best available)	−£1.4m	−£1.2m	−£1.3m
Employees (average)	109	85	85
Ratios
Profit margin	−67.6%	−49%	−46.5%
Gross margin	69.4%	73.6%	74.1%
Revenue per employee	£18.9k	£28.4k	£32.4k
Profit per employee	−£12.8k	−£13.9k	−£15.1k
Growth (year on year)
Revenue growth	—	▲17%	▲14.3%
Headcount growth	—	▼22%	0%
Balance sheet — indirect signals, not revenue
Cash at bank	£34k	£94.6k	£102k
Net assets	−£3m	−£4.2m	−£5.5m
Fixed assets	£670k	£706k	£562k
Current assets	£6.1m	£7.1m	£7.8m
Debtors	£38.7k	£64.6k	£21.6k
Deferred income	£82.5k	£88.6k	£117k
Cash from operations	£3.5m	−£273k	−£64.2k
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Oct 2025

Derived from the latest filing

How the business works

Profit margin: −46.5%; Profit ÷ revenue.
Gross margin: 74.1%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £32.4k; Revenue ÷ average employees.
Profit per employee: −£15.1k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 20.4%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 4.3%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.8%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£5.5m
Cash at bank: ▲8%; Now £102k
Headcount: 0%; Now 85
Deferred income: ▲32%; Now £117k
Fixed assets: ▼20%; Now £562k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Violet Crown Holdings Limitedultimate parent75–100%
Whim Hospitality Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (4)

Abbey House Malmesbury LimitedFigures not disclosed
Abbey Row Malmesbury LimitedFigures not disclosed
Malmesbury Properties LimitedFigures not disclosed
The Old Bell Malmesbury LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£1.3m), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.