How much does Atr Brands Limited make?

Atr Brands Limited reported revenue of £21.2m and a loss of £455k in the year to 28 Feb 2025, according to its accounts filed at Companies House.

How many employees does Atr Brands Limited have?

Atr Brands Limited reported an average of 19 employees in the year to 28 Feb 2025.

Is Atr Brands Limited profitable?

No — Atr Brands Limited reported a loss of £455k in the year to 28 Feb 2025.

Company No. 12679030 · Incorporated 18 Jun 2020

Atr Brands Limited

Registered name: ATR BRANDS LIMITED

Atr Brands Limited made £21.2m revenue and a £455k loss in the year to 28 Feb 2025. read from filing text

Atr Brands Limited’s revenue grew 18% to £21.2m in the year to 28 Feb 2025, with a loss of £455k and 19 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: London, London
Age: 6 yrs · since 2020
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The parent company of ATR Brands Limited is Strandbags Holdings Pty Ltd, a company incorporated in Australia. Its registered office is Level 2 83 Bowman Street Pyrmont, New South Wales, 2009 Australia”

Latest accounts · year to 28 Feb 2025

Key figures

Cash flow filed

Revenue

£21.2m

Growth ▲18.3%

Profit

−£455k

Growth —

Profit margin

−2.1%

Gross 64.4%

Employees

Change ▲11.8%

Profit / employee

−£24k

Revenue/employee £1.1m

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	28 Feb 2022	28 Feb 2023	29 Feb 2024	28 Feb 2025
Disclosure	No P&L	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	—	£11.8m	£17.9m	£21.2m
Cost of sales	—	£4.4m	£7.2m	£7.5m
Gross profit	—	£7.4m	£10.7m	£13.6m
Operating profit	—	£83.2k	−£1.1m	−£19.2k
Profit before tax	—	−£317k	−£1.6m	−£596k
Profit after tax	—	−£227k	−£1.2m	−£455k
Profit (best available)	—	−£227k	−£1.2m	−£455k
Staff costs	—	£1.1m	£1.9m	£2.3m
Employees (average)	7	10	17	19
Ratios
Profit margin	—	−1.9%	−6.8%	−2.1%
Gross margin	—	62.7%	60.1%	64.4%
Revenue per employee	—	£1.2m	£1.1m	£1.1m
Profit per employee	—	−£22.7k	−£71.5k	−£24k
Cash conversion	—	−478.7%	—	—
Growth (year on year)
Revenue growth	—	—	▲52.3%	▲18.3%
Headcount growth	—	▲42.9%	▲70%	▲11.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£305k	£156k	£391k	£606k
Net assets	−£792k	−£1m	−£2.3m	−£2.7m
Fixed assets	£5.5m	£5m	£4.5m	£4m
Current assets	£3.3m	£8m	£8.8m	£10.7m
Debtors	£144k	£1m	£936k	£1m
Deferred income	—	£387k	£686k	£1m
Cash from operations	—	−£398k	−£1m	−£1.1m
Source	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Oct 2025

Derived from the latest filing

How the business works

Profit margin: −2.1%; Profit ÷ revenue.
Gross margin: 64.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £1.1m; Revenue ÷ average employees.
Profit per employee: −£24k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 18.8%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 4.9%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 4.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£2.7m
Cash at bank: ▲55%; Now £606k
Headcount: ▲12%; Now 19
Deferred income: ▲52%; Now £1m
Fixed assets: ▼11%; Now £4m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Subsidiaries (1)

Antler LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 28 Feb 2025 (profit −£455k), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.