How much does Cherrypicked Design Limited make?

Cherrypicked Design Limited reported revenue of £347k and a loss of £10.4k in the year to 31 Jan 2025, according to its accounts filed at Companies House.

How many employees does Cherrypicked Design Limited have?

Cherrypicked Design Limited reported an average of 9 employees in the year to 31 Jan 2025.

Is Cherrypicked Design Limited profitable?

No — Cherrypicked Design Limited reported a loss of £10.4k in the year to 31 Jan 2025.

Company No. 12387565 · Incorporated 6 Jan 2020

Cherrypicked Design Limited

Registered name: CHERRYPICKED DESIGN LIMITED

Cherrypicked Design Limited made £347k revenue and a £10.4k loss in the year to 31 Jan 2025.

Cherrypicked Design Limited’s revenue fell 3% to £347k in the year to 31 Jan 2025, with a loss of £10.4k and 9 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet SIC 56101Licensed restaurants

Status: Active
Location: London, London
Age: 6 yrs · since 2020
Type: Private Limited Company

Latest accounts · year to 31 Jan 2025

Key figures

IndependentSmall team

Revenue

£347k

Growth ▼2.9%

Profit

−£10.4k

Growth —

Profit margin

−3%

Employees

Change ▼10%

Profit / employee

−£1.2k

Revenue/employee £38.5k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jan 2022	31 Jan 2023	31 Jan 2024	31 Jan 2025
Disclosure	No P&L	No P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	—	—	£357k	£347k
Profit after tax	—	—	−£10.3k	−£10.4k
Profit (best available)	—	—	−£10.3k	−£10.4k
Staff costs	—	—	£121k	£130k
Employees (average)	1	1	10	9
Ratios
Profit margin	—	—	−2.9%	−3%
Revenue per employee	—	—	£35.7k	£38.5k
Profit per employee	—	—	−£1k	−£1.2k
Growth (year on year)
Revenue growth	—	—	—	▼2.9%
Headcount growth	—	0%	▲900%	▼10%
Balance sheet — indirect signals, not revenue
Net assets	−£95.9k	−£122k	£132k	−£143k
Fixed assets	£19.4k	£3.4k	£0	—
Current assets	£1.9k	£17.6k	£28.2k	£25.2k
Source	FilletedAccounts · bulk data Oct 2023	FilletedAccounts · bulk data Oct 2023	FullAccounts · bulk data Oct 2024	FullAccounts · bulk data Oct 2025

Derived from the latest filing

How the business works

Profit margin: −3%; Profit ÷ revenue.
Gross margin: —; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £38.5k; Revenue ÷ average employees.
Profit per employee: −£1.2k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: —; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: —; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼208%; Now −£143k
Cash at bank: —; Now —
Headcount: ▼10%; Now 9
Deferred income: —; Now —
Fixed assets: —; Now —

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Jan 2025 (profit −£10.4k), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.