Pure Id Labs Ltd
Registered name: PURE ID LABS LTD
Pure Id Labs Ltd made £10.6k revenue and a £334k loss in the year to 31 Dec 2024.
Pure Id Labs Ltd’s revenue fell 4% to £10.6k in the year to 31 Dec 2024, with a loss of £334k and 2 employees. The company is classified under “other information technology service activities” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 6 yrs · since 2019
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is a subsidiary of Pure Id Inc, incorporated in Delaware which is owned by Nitin Mehta resident of USA. Consequently, Mr Mehta will be the ultimate controlling party.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | No P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | — | £11k | £10.6k |
| Cost of sales | — | £112k | £248k |
| Gross profit | — | −£101k | −£238k |
| Operating profit | — | −£174k | −£333k |
| Profit before tax | — | −£174k | −£333k |
| Profit after tax | — | −£174k | −£334k |
| Profit (best available) | — | −£174k | −£334k |
| Employees (average) | 2 | 2 | 2 |
| Ratios | |||
| Profit margin | — | −1582% | −3139% |
| Gross margin | — | −921% | −2238% |
| Revenue per employee | — | £5.5k | £5.3k |
| Profit per employee | — | −£87.1k | −£167k |
| Growth (year on year) | |||
| Revenue growth | — | — | ▼3.5% |
| Headcount growth | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £183k | £39.1k | £47.7k |
| Net assets | £423k | £249k | −£84.8k |
| Fixed assets | £225k | £219k | £207k |
| Current assets | £199k | £53.9k | £74.8k |
| Debtors | £13.1k | £14.5k | £132 |
| Source | Accounts · bulk data Sep 2024 | Accounts · bulk data Sep 2024 | FilletedAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −3139%
- Profit ÷ revenue.
- Gross margin
- −2238%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £5.3k
- Revenue ÷ average employees.
- Profit per employee
- −£167k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1949%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼134%
- Now −£84.8k
- Cash at bank
- ▲22%
- Now £47.7k
- Headcount
- 0%
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- ▼6%
- Now £207k
Sources
Latest figures from FilletedAccounts for the year to 31 Dec 2024 (profit −£334k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.