How much does Swoon Editions Ltd make?

Swoon Editions Ltd reported revenue of £10.6m and a loss of £1m in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Swoon Editions Ltd have?

Swoon Editions Ltd reported an average of 23 employees in the year to 31 Dec 2025.

Is Swoon Editions Ltd profitable?

No — Swoon Editions Ltd reported a loss of £1m in the year to 31 Dec 2025.

Company No. 12329247 · Incorporated 22 Nov 2019

Swoon Editions Ltd

Registered name: SWOON EDITIONS LTD

Swoon Editions Ltd made £10.6m revenue and a £1m loss in the year to 31 Dec 2025. read from filing text

Swoon Editions Ltd’s revenue grew 3% to £10.6m in the year to 31 Dec 2025, with a loss of £1m and 23 employees. The company is classified under “retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store” and is based in London; we hold 5 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47599Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store

Status: Active
Location: London, London
Age: 6 yrs · since 2019
Type: Private Limited Company

Latest accounts · year to 31 Dec 2025

Key figures

IndependentCapital-lightCash flow filed

Revenue

£10.6m

Growth ▲2.6%

Profit

−£1m

Growth —

Profit margin

−9.8%

Gross 55.9%

Employees

Change 0%

Profit / employee

−£45.2k

Revenue/employee £460k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

5 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2021	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&L	Full P&L	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£18m	£14.3m	£12.2m	£10.3m	£10.6m
Cost of sales	£11.1m	£10.2m	£8.5m	£4.4m	£4.7m
Gross profit	£6.9m	£4m	£6.9m	£5.9m	£5.9m
Operating profit	£1.2m	−£2m	—	−£840k	−£1.1m
Profit before tax	£1.1m	−£2m	£189k	−£845k	−£1.2m
Profit after tax	£1m	£1.8m	£318k	−£904k	−£1m
Profit (best available)	£1m	£1.8m	£318k	−£904k	−£1m
Staff costs	£1.9m	£2.5m	£2m	£2m	£2m
Employees (average)	21	26	24	23	23
Ratios
Profit margin	5.6%	12.7%	2.6%	−8.8%	−9.8%
Gross margin	38.5%	28.3%	56.4%	57.3%	55.9%
Revenue per employee	£856k	£549k	£510k	£448k	£460k
Profit per employee	£47.8k	£69.5k	£13.3k	−£39.3k	−£45.2k
Cash conversion	22.4%	—	—	—	—
Growth (year on year)
Revenue growth	—	▼20.6%	▼14.3%	▼15.7%	▲2.6%
Profit growth	—	▲80.2%	▼82.4%	▼383.9%	—
Headcount growth	—	▲23.8%	▼7.7%	▼4.2%	0%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.3m	£2.2m	£2.4m	£2.3m	£1.3m
Net assets	£1.2m	£2.1m	£2.4m	£1.5m	£454k
Fixed assets	£1.8m	£1.7m	£1.5m	£1.2m	£862k
Current assets	£3.9m	£4.1m	£4.5m	£4m	£3.8m
Debtors	£969k	£469k	£603k	£395k	£711k
Deferred income	£1.7m	£2m	£1.9m	£1.6m	£1.4m
Cash from operations	£267k	£217k	−£635k	−£64.5k	£1.4m
Source	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Apr 2024	FullAccounts · bulk data Aug 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −9.8%; Profit ÷ revenue.
Gross margin: 55.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £460k; Revenue ÷ average employees.
Profit per employee: −£45.2k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 8.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 13.2%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 6.7%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼70%; Now £454k
Cash at bank: ▼45%; Now £1.3m
Headcount: 0%; Now 23
Deferred income: ▼15%; Now £1.4m
Fixed assets: ▼27%; Now £862k

Corporate ownership

Group structure

Minority corporate shareholders

Next Holdings Limited 25–50%

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£1m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Updated from Companies House on 14 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.