How much does Sitoo Limited make?

Sitoo Limited reported revenue of £116k and a loss of £609k in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Sitoo Limited have?

Sitoo Limited reported an average of 5 employees in the year to 31 Dec 2024.

Is Sitoo Limited profitable?

No — Sitoo Limited reported a loss of £609k in the year to 31 Dec 2024.

Company No. 12109910 · Incorporated 18 Jul 2019

Sitoo Limited

Registered name: SITOO LIMITED

Sitoo Limited made £116k revenue and a £609k loss in the year to 31 Dec 2024.

Sitoo Limited’s revenue grew 62% to £116k in the year to 31 Dec 2024, with a loss of £609k and 5 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet SIC 62012Business and domestic software development

Status: Active
Location: London, London
Age: 7 yrs · since 2019
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Sitoo AB”

Latest accounts · year to 31 Dec 2024

Key figures

Small team

Revenue

£116k

Growth ▲62%

Profit

−£609k

Growth —

Profit margin

−523.9%

Employees

Change ▲150%

Profit / employee

−£122k

Revenue/employee £23.3k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2021	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£9.4k	£24.7k	£71.8k	£116k
Operating profit	−£468k	−£305k	−£260k	−£492k
Profit before tax	−£468k	−£346k	−£314k	−£609k
Profit after tax	−£468k	−£346k	−£314k	−£609k
Profit (best available)	−£468k	−£346k	−£314k	−£609k
Employees (average)	3	3	2	5
Ratios
Profit margin	−4963%	−1403%	−438%	−523.9%
Revenue per employee	£3.1k	£8.2k	£35.9k	£23.3k
Profit per employee	−£156k	−£115k	−£157k	−£122k
Growth (year on year)
Revenue growth	—	▲162%	▲190.6%	▲62%
Headcount growth	—	0%	▼33.3%	▲150%
Balance sheet — indirect signals, not revenue
Net assets	−£1.1m	−£1.5m	−£1.8m	−£2.4m
Debtors	£23.7k	£37.6k	£52.3k	£57.3k
Source	Accounts · bulk data Feb 2024	Accounts · bulk data Feb 2024	FullAccounts · bulk data Nov 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: −523.9%; Profit ÷ revenue.
Gross margin: —; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £23.3k; Revenue ÷ average employees.
Profit per employee: −£122k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: —; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 49.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£2.4m
Cash at bank: —; Now —
Headcount: ▲150%; Now 5
Deferred income: —; Now —
Fixed assets: —; Now —

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£609k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.