Alpha Events Ltd
Registered name: ALPHA EVENTS LTD
Alpha Events Ltd made £2.1m revenue and a £444k loss in the year to 31 Dec 2023.
Alpha Events Ltd’s revenue fell 10% to £2.1m in the year to 31 Dec 2023, with a loss of £444k and 18 employees. The company is classified under “other business support service activities” and is based in London; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 8 yrs · since 2018
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £2.3m | £2.1m |
| Cost of sales | £1.2m | £1.5m |
| Gross profit | £1.1m | £621k |
| Operating profit | −£80k | −£867k |
| Profit before tax | −£80k | −£867k |
| Profit after tax | −£64k | −£444k |
| Profit (best available) | −£64k | −£444k |
| Employees (average) | 12 | 18 |
| Ratios | ||
| Profit margin | −2.8% | −21.3% |
| Gross margin | 47.1% | 29.7% |
| Revenue per employee | £193k | £116k |
| Profit per employee | −£5.3k | −£24.7k |
| Growth (year on year) | ||
| Revenue growth | — | ▼9.6% |
| Headcount growth | — | ▲50% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £748k | £503k |
| Net assets | −£519k | −£963k |
| Fixed assets | £0 | £0 |
| Current assets | £1.4m | £1.1m |
| Debtors | £370k | £112k |
| Deferred income | £774k | £558k |
| Source | FullAccounts · bulk data Apr 2024 | FullAccounts · bulk data Apr 2024 |
How the business works
- Profit margin
- −21.3%
- Profit ÷ revenue.
- Gross margin
- 29.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £116k
- Revenue ÷ average employees.
- Profit per employee
- −£24.7k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 26.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 5.4%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£963k
- Cash at bank
- ▼33%
- Now £503k
- Headcount
- ▲50%
- Now 18
- Deferred income
- ▼28%
- Now £558k
- Fixed assets
- —
- Now £0
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2023 (profit −£444k), from the Companies House accounts bulk data published Apr 2024. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.