Why Not Shop UK Ltd
Registered name: WHY NOT SHOP UK LTD
Why Not Shop UK Ltd made £71.3k revenue and £2.4k profit in the year to 31 Jul 2025.
Why Not Shop UK Ltd’s revenue grew 3% to £71.3k in the year to 31 Jul 2025, with £2.4k profit and 2 employees. The company is classified under “other retail sale in non-specialised stores” and is based in Merthyr Tydfil; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Merthyr Tydfil, Wales
- Age
- 8 yrs · since 2018
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Jul 2022 | 31 Jul 2023 | 31 Jul 2024 | 31 Jul 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | £42.8k | £69k | £71.3k |
| Profit after tax | — | £8.7k | £4.3k | £2.4k |
| Profit (best available) | — | £8.7k | £4.3k | £2.4k |
| Staff costs | — | £7k | £7.1k | £8.8k |
| Employees (average) | -2 | -2 | -2 | 2 |
| Ratios | ||||
| Profit margin | — | 20.2% | 6.3% | 3.3% |
| Revenue per employee | — | −£21.4k | −£34.5k | £35.6k |
| Profit per employee | — | −£4.3k | −£2.2k | £1.2k |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▲61.4% | ▲3.3% |
| Profit growth | — | — | ▼49.9% | ▼45.1% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £6.4k | £8.9k | — | — |
| Net assets | £224 | £8.9k | £13.2k | £13.1k |
| Fixed assets | £308 | £926 | £1.2k | £1.2k |
| Current assets | £7k | £17.2k | £20.8k | £15.7k |
| Debtors | — | −£2 | — | — |
| Deferred income | — | £949 | £950 | £922 |
| Source | AbridgedAccounts · bulk data Apr 2024 | AbridgedAccounts · bulk data Apr 2024 | FullAccounts · bulk data Apr 2025 | FullAccounts · bulk data Apr 2026 |
How the business works
- Profit margin
- 3.3%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £35.6k
- Revenue ÷ average employees.
- Profit per employee
- £1.2k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.7%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼1%
- Now £13.1k
- Cash at bank
- —
- Now —
- Headcount
- —
- Now 2
- Deferred income
- ▼3%
- Now £922
- Fixed assets
- ▲1%
- Now £1.2k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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Sources
Latest figures from FullAccounts for the year to 31 Jul 2025 (profit £2.4k), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.