How much does Apply Digital UK Ltd make?

Apply Digital UK Ltd reported revenue of £8.8m and a loss of £1.4m in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Apply Digital UK Ltd have?

Apply Digital UK Ltd reported an average of 71 employees in the year to 31 Dec 2024.

Is Apply Digital UK Ltd profitable?

No — Apply Digital UK Ltd reported a loss of £1.4m in the year to 31 Dec 2024.

Company No. 11424612 · Incorporated 20 Jun 2018

Apply Digital UK Ltd

Registered name: APPLY DIGITAL UK LTD

Apply Digital UK Ltd made £8.8m revenue and a £1.4m loss in the year to 31 Dec 2024.

Apply Digital UK Ltd’s revenue fell 53% to £8.8m in the year to 31 Dec 2024, with a loss of £1.4m and 71 employees. The company is classified under “information technology consultancy activities” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62020Information technology consultancy activities

Status: Active
Location: London, London
Age: 8 yrs · since 2018
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Apply Holdings US LP”

Latest accounts · year to 31 Dec 2024

Key figures

Capital-light

Revenue

£8.8m

Growth ▼53.1%

Profit

−£1.4m

Growth ▼2052%

Profit margin

−15.3%

Gross 30.1%

Employees

Change ▼10.1%

Profit / employee

−£19.1k

Revenue/employee £124k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£18.8m	£8.8m
Cost of sales	£12.4m	£6.2m
Gross profit	£6.4m	£2.7m
Operating profit	£265k	−£1.3m
Profit before tax	£265k	−£1.3m
Profit after tax	£69.3k	−£1.4m
Profit (best available)	£69.3k	−£1.4m
Staff costs	£11.2m	£7.1m
Employees (average)	79	71
Ratios
Profit margin	0.4%	−15.3%
Gross margin	34.1%	30.1%
Revenue per employee	£238k	£124k
Profit per employee	£877	−£19.1k
Growth (year on year)
Revenue growth	—	▼53.1%
Profit growth	—	▼2052%
Headcount growth	—	▼10.1%
Balance sheet — indirect signals, not revenue
Cash at bank	£440k	£161k
Net assets	£1.5m	£290k
Fixed assets	£74.6k	£46.8k
Current assets	£3.3m	£3.2m
Debtors	£2.2m	£2.2m
Deferred income	£27.6k	£213k
Source	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Sep 2025

Derived from the latest filing

How the business works

Profit margin: −15.3%; Profit ÷ revenue.
Gross margin: 30.1%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £124k; Revenue ÷ average employees.
Profit per employee: −£19.1k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.5%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 2.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 24.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼81%; Now £290k
Cash at bank: ▼63%; Now £161k
Headcount: ▼10%; Now 71
Deferred income: ▲671%; Now £213k
Fixed assets: ▼37%; Now £46.8k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£1.4m), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.