How much does Must Have Ideas Ltd make?

Must Have Ideas Ltd reported revenue of £56.6m and £1.8m profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Must Have Ideas Ltd have?

Must Have Ideas Ltd reported an average of 152 employees in the year to 31 Mar 2025.

Is Must Have Ideas Ltd profitable?

Yes — Must Have Ideas Ltd reported a profit of £1.8m in the year to 31 Mar 2025.

Company No. 11293230 · Incorporated 5 Apr 2018

Must Have Ideas Ltd

Registered name: MUST HAVE IDEAS LTD

Must Have Ideas Ltd made £56.6m revenue and £1.8m profit in the year to 31 Mar 2025. read from filing text

Must Have Ideas Ltd’s revenue grew 41% to £56.6m in the year to 31 Mar 2025, with £1.8m profit and 152 employees. The company is classified under “other business support service activities” and is based in Aylesford; we hold 3 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.

Status: Active
Location: Aylesford, South East
Age: 8 yrs · since 2018
Type: Private Limited Company

Latest accounts · year to 31 Mar 2025

Key figures

IndependentCapital-lightCash flow filed

Revenue

£56.6m

Growth ▲41.3%

Profit

£1.8m

Growth ▼51.8%

Profit margin

3.2%

Gross 23.4%

Employees

152

Change ▲46.2%

Profit / employee

£12k

Revenue/employee £372k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£26.8m	£40m	£56.6m
Cost of sales	£19.3m	£28.7m	£43.3m
Gross profit	£7.4m	£11.3m	£13.2m
Operating profit	£3.4m	£5.2m	£2.9m
Profit before tax	£3.3m	£5.1m	£2.3m
Profit after tax	£2.7m	£3.8m	£1.8m
Profit (best available)	£2.7m	£3.8m	£1.8m
Staff costs	£1.6m	£2.4m	£4.3m
Employees (average)	83	104	152
Ratios
Profit margin	9.9%	9.5%	3.2%
Gross margin	27.7%	28.2%	23.4%
Revenue per employee	£322k	£385k	£372k
Profit per employee	£32k	£36.5k	£12k
Cash conversion	−76.7%	−102.3%	−91.9%
Growth (year on year)
Revenue growth	—	▲49.6%	▲41.3%
Profit growth	—	▲43.1%	▼51.8%
Headcount growth	—	▲25.3%	▲46.2%
Balance sheet — indirect signals, not revenue
Cash at bank	£2m	£3.3m	£3.3m
Net assets	£2m	£4.4m	£5.8m
Fixed assets	£1m	£2m	£2.3m
Current assets	£5.9m	£8.7m	£13.2m
Debtors	£585	£674	£1.8k
Deferred income	£123k	£215k	£2.5m
Cash from operations	−£2.6m	−£5.4m	−£2.7m
Source	FullAccounts · bulk data Jul 2024	FullAccounts · bulk data Jul 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 3.2%; Profit ÷ revenue.
Gross margin: 23.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £372k; Revenue ÷ average employees.
Profit per employee: £12k; Profit ÷ average employees.
Cash conversion: −91.9%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 4%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 4.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲30%; Now £5.8m
Cash at bank: ▲0%; Now £3.3m
Headcount: ▲46%; Now 152
Deferred income: ▲1068%; Now £2.5m
Fixed assets: ▲12%; Now £2.3m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £1.8m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.