Juniper Pursuits Limited
Registered name: JUNIPER PURSUITS LIMITED
Part of Mayor And Burgesses Of The London Borough Of Newham groupJuniper Pursuits Limited made £9.1m revenue and a £129k loss in the year to 31 Mar 2025.
Juniper Pursuits Limited’s revenue grew 1% to £9.1m in the year to 31 Mar 2025, with a loss of £129k and 211 employees. The company is classified under “event catering activities” and is based in Stratford; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Stratford, London
- Age
- 8 yrs · since 2018
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £9.9m | £8.8m | £9m | £9.1m |
| Cost of sales | £9.1m | £8.2m | £8m | £8m |
| Gross profit | £745k | £595k | £1m | £1.1m |
| Operating profit | −£325k | £259k | −£62.7k | −£91.2k |
| Profit before tax | −£324k | £259k | −£39.5k | −£64.4k |
| Profit after tax | −£271k | £259k | −£39.5k | −£129k |
| Profit (best available) | −£271k | £259k | −£39.5k | −£129k |
| Staff costs | £6.7m | £5.9m | £5.8m | £5.9m |
| Employees (average) | 381 | 375 | 253 | 211 |
| Ratios | ||||
| Profit margin | −2.7% | 2.9% | −0.4% | −1.4% |
| Gross margin | 7.5% | 6.7% | 11.4% | 11.7% |
| Revenue per employee | £25.9k | £23.6k | £35.6k | £43k |
| Profit per employee | −£711 | £692 | −£156 | −£610 |
| Growth (year on year) | ||||
| Revenue growth | — | ▼10.6% | ▲2.1% | ▲0.6% |
| Profit growth | — | — | ▼115.2% | — |
| Headcount growth | — | ▼1.6% | ▼32.5% | ▼16.6% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £1.1m | £702k | £866k | £515k |
| Net assets | £111k | £370k | £331k | £202k |
| Fixed assets | £8.7k | £51.2k | £57k | £36.2k |
| Current assets | £2.5m | £1.6m | £2m | £1.9m |
| Debtors | £1.2m | £779k | £969k | £1.2m |
| Deferred income | £67.5k | £52.9k | £66.3k | £59.2k |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | FullAccounts · bulk data Aug 2024 | FullAccounts · bulk data Aug 2025 |
How the business works
- Profit margin
- −1.4%
- Profit ÷ revenue.
- Gross margin
- 11.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £43k
- Revenue ÷ average employees.
- Profit per employee
- −£610
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 13.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼39%
- Now £202k
- Cash at bank
- ▼41%
- Now £515k
- Headcount
- ▼17%
- Now 211
- Deferred income
- ▼11%
- Now £59.2k
- Fixed assets
- ▼36%
- Now £36.2k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Mayor And Burgesses Of The London Borough Of Newham (registered outside the UK register)ultimate parent75–100%
- Juniper Ventures Limited75–100%
- Juniper Pursuits Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (1)
- National Alliance of School Premises Management LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Edgbaston Experience LimitedBirmingham · Event catering activities
- Revenue
- £10.7m
- Profit
- £1.9m
- Staff
- 34
- Folly Farm Leisure LimitedKilgetty · Event catering activities
- Revenue
- £11m
- Profit
- £623k
- Staff
- 202
- Royal Society of Medicine Commercial Services LimitedEvent catering activities
- Revenue
- £7.4m
- Profit
- £2.5m
- Staff
- 83
- D & J Mobile Catering LimitedLeicester · Event catering activities
- Revenue
- £12.1m
- Profit
- £457k
- Staff
- 62
- International Centre for Life (Property) LimitedNewcastle Upon Tyne · Event catering activities
- Revenue
- £6.1m
- Profit
- £2.7m
- Staff
- 41
- Juniper Ventures LimitedLondon · Event catering activities
- Revenue
- £15.1m
- Profit
- £231k
- Staff
- 421
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£129k), from the Companies House accounts bulk data published Aug 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.