Firebrand Direct Ltd
Registered name: FIREBRAND DIRECT LTD
Firebrand Direct Ltd made £50.4k revenue and a £19.5k loss in the year to 31 Mar 2025.
Firebrand Direct Ltd’s revenue fell 45% to £50.4k in the year to 31 Mar 2025, with a loss of £19.5k and 2 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Chester; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Chester, North West
- Age
- 8 yrs · since 2018
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £240k | £133k | £91.8k | £50.4k |
| Profit after tax | −£14.8k | £11.5k | −£10.5k | −£19.5k |
| Profit (best available) | −£14.8k | £11.5k | −£10.5k | −£19.5k |
| Staff costs | £35k | £25.2k | £23.1k | £25.2k |
| Employees (average) | — | 2 | 2 | 2 |
| Ratios | ||||
| Profit margin | −6.2% | 8.7% | −11.5% | −38.6% |
| Revenue per employee | — | £66.7k | £45.9k | £25.2k |
| Profit per employee | — | £5.8k | −£5.3k | −£9.7k |
| Growth (year on year) | ||||
| Revenue growth | — | ▼44.5% | ▼31.2% | ▼45.1% |
| Profit growth | — | — | ▼191.3% | — |
| Headcount growth | — | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | £38.8k | £21.1k | £16.2k | −£3.8k |
| Fixed assets | £0 | £0 | £0 | £0 |
| Current assets | £47.4k | £27.7k | £20.8k | £4.4k |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −38.6%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £25.2k
- Revenue ÷ average employees.
- Profit per employee
- −£9.7k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼124%
- Now −£3.8k
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now £0
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£19.5k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.