Insanely Great Company Limited
Registered name: INSANELY GREAT COMPANY LIMITED
Part of Alcuin GP IV LLP groupInsanely Great Company Limited made £238m revenue and a £1.1m loss in the year to 31 May 2025.
Insanely Great Company Limited’s revenue fell 1% to £238m in the year to 31 May 2025, with a loss of £1.1m and 273 employees. The company is classified under “activities of other holding companies” and is based in Nottingham; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Nottingham, East Midlands
- Age
- 8 yrs · since 2017
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 May 2023 | 31 May 2024 | 31 May 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £184m | £241m | £238m |
| Cost of sales | −£155m | −£216m | −£216m |
| Gross profit | £28.6m | £24.9m | £21.9m |
| Operating profit | £1.7m | −£220k | −£565k |
| Profit before tax | £953k | −£990k | −£969k |
| Profit after tax | £278k | −£1.1m | −£1.1m |
| Profit (best available) | £278k | −£1.1m | −£1.1m |
| Employees (average) | 340 | 314 | 273 |
| Ratios | |||
| Profit margin | 0.1% | −0.5% | −0.5% |
| Gross margin | 15.6% | 10.3% | 9.2% |
| Revenue per employee | £540k | £768k | £870k |
| Profit per employee | £818 | −£3.5k | −£4.1k |
| Growth (year on year) | |||
| Revenue growth | — | ▲31.2% | ▼1.4% |
| Profit growth | — | ▼495% | — |
| Headcount growth | — | ▼7.6% | ▼13.1% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Jan 2025 | Accounts · bulk data Jan 2025 | Accounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −0.5%
- Profit ÷ revenue.
- Gross margin
- 9.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £870k
- Revenue ÷ average employees.
- Profit per employee
- −£4.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼13%
- Now 273
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Alcuin GP IV LLPultimate parent50–75%
- Insanely Great Company Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Insanely Great Holdings LimitedFigures not disclosed
Sister companies (6)
- Jenny Topco LimitedRev. £30.4m · Profit −£3.5m
- High Road Restaurants Group Holdco LimitedRev. £11.8m · Profit −£1.8m
- Imperial Topco LimitedRev. £10m · Profit −£2.1m
- Iti Engineering Holdings LimitedFigures not disclosed
- Nemesis Topco LimitedFigures not disclosed
- Otg Topco LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 May 2025 (profit −£1.1m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.