This Is Gravity Limited
Registered name: THIS IS GRAVITY LIMITED
Part of Salamanca Investments Limited groupThis Is Gravity Limited made £5.9k revenue and a £2m loss in the year to 30 Sep 2025.
This Is Gravity Limited’s revenue was £5.9k in the year to 30 Sep 2025, with a loss of £2m and 6 employees. The company is classified under “buying and selling of own real estate” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 9 yrs · since 2017
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 30 Sep 2024 | 30 Sep 2025 |
|---|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | £15.9k | £76.2k | £173m | £10k | £5.9k |
| Cost of sales | — | £0 | £74m | £0 | — |
| Gross profit | £15.9k | £76.2k | £99.3m | £10k | £5.9k |
| Operating profit | −£1.3m | −£1.9m | £90.2m | −£1.1m | −£2.1m |
| Profit before tax | £42.2m | £17m | £90.2m | −£956k | −£2m |
| Profit after tax | £34.6m | £14.6m | £85.6m | −£301k | −£2m |
| Profit (best available) | £34.6m | £14.6m | £85.6m | −£301k | −£2m |
| Employees (average) | 10 | 9 | 9 | 6 | 6 |
| Ratios | |||||
| Profit margin | 217981% | 19168% | 49.4% | −3008% | −34012% |
| Gross margin | 100% | 100% | 57.3% | 100% | 100% |
| Revenue per employee | £1.6k | £8.5k | £19.2m | £1.7k | £986 |
| Profit per employee | £3.5m | £1.6m | £9.5m | −£50.1k | −£335k |
| Growth (year on year) | |||||
| Revenue growth | — | ▲380.6% | ▲227258% | — | — |
| Profit growth | — | ▼57.7% | ▲485.9% | — | — |
| Headcount growth | — | ▼10% | 0% | — | — |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £61.5k | £551k | £4m | £4m | £3.3m |
| Net assets | £53.8m | £68.4m | £20.5m | £20.2m | £18.2m |
| Fixed assets | £108m | £137m | £15.7k | £7.7k | £688 |
| Current assets | £590k | £1.8m | £22.4m | £22.8m | £24m |
| Debtors | £529k | £0 | £1.2m | £222k | £950k |
| Deferred income | £350k | £79.9k | £223k | £839k | £214k |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | FullAccounts · bulk data Apr 2025 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −34012%
- Profit ÷ revenue.
- Gross margin
- 100%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £986
- Revenue ÷ average employees.
- Profit per employee
- −£335k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 11.6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 3624%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 16058%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £18.2m
- Cash at bank
- —
- Now £3.3m
- Headcount
- —
- Now 6
- Deferred income
- —
- Now £214k
- Fixed assets
- —
- Now £688
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Salamanca Investments Limitedultimate parent75–100%
- This Is Gravity Group Holdings II Limited50–75%
- This Is Gravity Holdings Limited75–100%
- This Is Gravity Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 30 Sep 2025 (profit −£2m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.