We Are Vanity Ltd
Registered name: WE ARE VANITY LTD
We Are Vanity Ltd made £941 revenue and a £1k loss in the year to 31 Mar 2025.
We Are Vanity Ltd’s revenue fell 50% to £941 in the year to 31 Mar 2025, with a loss of £1k and 1 employee. The company is classified under “retail sale of cosmetic and toilet articles in specialised stores” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 9 yrs · since 2017
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £6.6k | £4.8k | £1.9k | £941 |
| Profit after tax | −£3.2k | −£10.2k | −£3k | −£1k |
| Profit (best available) | −£3.2k | −£10.2k | −£3k | −£1k |
| Staff costs | £0 | £0 | £0 | £0 |
| Employees (average) | — | 2 | 1 | 1 |
| Ratios | ||||
| Profit margin | −48.4% | −214.6% | −161.7% | −111.2% |
| Revenue per employee | — | £2.4k | £1.9k | £941 |
| Profit per employee | — | −£5.1k | −£3k | −£1k |
| Growth (year on year) | ||||
| Revenue growth | — | ▼28.2% | ▼60.5% | ▼50% |
| Headcount growth | — | — | ▼50% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | −£18.7k | −£28.9k | −£29k | −£30k |
| Fixed assets | £2.9k | £3k | £3k | £3k |
| Current assets | £12.4k | £14.6k | £18.2k | £18k |
| Source | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −111.2%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £941
- Revenue ÷ average employees.
- Profit per employee
- −£1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 320.7%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£30k
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 1
- Deferred income
- —
- Now —
- Fixed assets
- ▲2%
- Now £3k
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£1k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.