Makeup Is My Identity Ltd
Registered name: MAKEUP IS MY IDENTITY LTD
Makeup Is My Identity Ltd made £18.3k revenue and £119 profit in the year to 31 Jul 2025.
Makeup Is My Identity Ltd’s revenue fell 30% to £18.3k in the year to 31 Jul 2025, with £119 profit and 1 employee. The company is classified under “hairdressing and other beauty treatment” and is based in Cannock; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Cannock, West Midlands
- Age
- 9 yrs · since 2016
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Jul 2022 | 31 Jul 2023 | 31 Jul 2024 | 31 Jul 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £8.6k | £15.6k | £26.3k | £18.3k |
| Gross profit | £8.6k | £15.6k | — | — |
| Operating profit | −£291 | −£174 | — | — |
| Profit before tax | −£291 | −£174 | — | — |
| Profit after tax | −£291 | −£174 | −£300 | £119 |
| Profit (best available) | −£291 | −£174 | −£300 | £119 |
| Staff costs | — | — | £21.1k | £10.6k |
| Employees (average) | 1 | 1 | 1 | 1 |
| Ratios | ||||
| Profit margin | −3.4% | −1.1% | −1.1% | 0.7% |
| Gross margin | 100% | 100% | — | — |
| Revenue per employee | £8.6k | £15.6k | £26.3k | £18.3k |
| Profit per employee | −£291 | −£174 | −£300 | £119 |
| Growth (year on year) | ||||
| Revenue growth | — | ▲82.5% | ▲68% | ▼30.2% |
| Headcount growth | — | 0% | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | £14.9k | £14.9k | £14.9k | £14.9k |
| Current assets | £14.9k | £14.9k | £14.9k | £14.9k |
| Debtors | £0 | £0 | — | — |
| Source | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- 0.7%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £18.3k
- Revenue ÷ average employees.
- Profit per employee
- £119
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- 0%
- Now £14.9k
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 1
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Sources
Latest figures from FullAccounts for the year to 31 Jul 2025 (profit £119), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.