Survival of the Fittest Limited
Registered name: SURVIVAL OF THE FITTEST LIMITED
Survival of the Fittest Limited made £33.6m revenue and £511k profit in the year to 31 Dec 2025. read from filing text
Survival of the Fittest Limited’s revenue was £33.6m in the year to 31 Dec 2025, with £511k profit and 54 employees. The company is classified under “activities of other holding companies” and is based in Reading; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- Reading, South East
- Age
- 9 yrs · since 2016
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||||
| Revenue (turnover) | £25.8m | £35.5m | £31.2m | £23.2m | £33.6m |
| Cost of sales | £20.5m | £28m | £25m | £18.8m | £26.8m |
| Gross profit | £5.4m | £7.5m | £6.2m | £4.4m | £6.9m |
| Operating profit | £1m | £1.7m | −£232k | −£473k | £523k |
| Profit before tax | £1.1m | £1.7m | −£120k | −£335k | £634k |
| Profit after tax | £852k | £1.4m | −£100k | −£328k | £511k |
| Profit (best available) | £852k | £1.4m | −£100k | −£328k | £511k |
| Employees (average) | 47 | 64 | 70 | 57 | 54 |
| Ratios | |||||
| Profit margin | 3.3% | 3.8% | −0.3% | −1.4% | 1.5% |
| Gross margin | 20.7% | 21.1% | 19.8% | 18.8% | 20.4% |
| Revenue per employee | £550k | £555k | £446k | £407k | £623k |
| Profit per employee | £18.1k | £21.2k | −£1.4k | −£5.7k | £9.5k |
| Growth (year on year) | |||||
| Revenue growth | — | ▲37.4% | ▼12.1% | — | — |
| Profit growth | — | ▲59.1% | ▼107.4% | — | — |
| Headcount growth | — | ▲36.2% | ▲9.4% | — | — |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £2.5m | £777k | £30 | £0 | £16.3k |
| Net assets | £1.5m | £1.2m | £2.6m | £1.3m | £1.3m |
| Fixed assets | £1.5m | £1.5m | £1.5m | £1.5m | £1.5m |
| Current assets | £2.6m | £1.1m | £1.4m | £178k | £210k |
| Debtors | £0 | £0 | £0 | £0 | £0 |
| Deferred income | £8.9k | £11.9k | £9k | £12k | £10.2k |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 1.5%
- Profit ÷ revenue.
- Gross margin
- 20.4%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £623k
- Revenue ÷ average employees.
- Profit per employee
- £9.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 4.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £1.3m
- Cash at bank
- —
- Now £16.3k
- Headcount
- —
- Now 54
- Deferred income
- —
- Now £10.2k
- Fixed assets
- —
- Now £1.5m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Subsidiaries (2)
- Building Materials Nationwide LimitedRev. £33.6m · Profit £408k
- Distributor LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £511k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.