Effective Home Ltd
Registered name: EFFECTIVE HOME LTD
Effective Home Ltd made £22.7m revenue and a £802k loss in the year to 31 Mar 2025.
Effective Home Ltd’s revenue fell 18% to £22.7m in the year to 31 Mar 2025, with a loss of £802k and 91 employees. The company is classified under “wholesale of hardware, plumbing and heating equipment and supplies” and is based in Brighton; we hold 4 years of its filed accounts.
- Status
- In Administration
- Location
- Brighton, South East
- Age
- 9 yrs · since 2016
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | £23.2m | £27.8m | £22.7m |
| Cost of sales | — | £20.5m | £19.7m | £13.7m |
| Gross profit | — | £2.7m | £8.1m | £9m |
| Operating profit | — | — | −£67.5k | −£772k |
| Profit before tax | — | −£2.5m | −£67.5k | −£788k |
| Profit after tax | — | −£2.5m | −£72.8k | −£802k |
| Profit (best available) | — | −£2.5m | −£72.8k | −£802k |
| Staff costs | — | £4.3m | £7.3m | £6.9m |
| Employees (average) | 86 | 75 | 99 | 91 |
| Ratios | ||||
| Profit margin | — | −11% | −0.3% | −3.5% |
| Gross margin | — | 11.6% | 29.1% | 39.7% |
| Revenue per employee | — | £309k | £281k | £249k |
| Profit per employee | — | −£33.9k | −£735 | −£8.8k |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▲19.7% | ▼18.3% |
| Headcount growth | — | ▼12.8% | ▲32% | ▼8.1% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £500k | £728k | £346k | £302k |
| Net assets | −£2.2m | −£4.8m | −£4.9m | −£5.7m |
| Fixed assets | £101k | £56.6k | £51.8k | £111k |
| Current assets | £1.7m | £9.1m | £6m | £4.7m |
| Debtors | £728k | £647k | £573k | £509k |
| Source | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −3.5%
- Profit ÷ revenue.
- Gross margin
- 39.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £249k
- Revenue ÷ average employees.
- Profit per employee
- −£8.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 2.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£5.7m
- Cash at bank
- ▼13%
- Now £302k
- Headcount
- ▼8%
- Now 91
- Deferred income
- —
- Now —
- Fixed assets
- ▲114%
- Now £111k
Similar profitable businesses
- Drainfast LimitedAlton · Wholesale of hardware, plumbing and heating equipment and supplies
- Revenue
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- Profit
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- Staff
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- M.e. Duffell LimitedCroydon · Wholesale of hardware, plumbing and heating equipment and supplies
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- Sfa Saniflo UK LtdWatford · Wholesale of hardware, plumbing and heating equipment and supplies
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- Albion Valves (UK) LimitedBarnsley · Wholesale of hardware, plumbing and heating equipment and supplies
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- The Avocet Hardware Group LimitedBrighouse · Wholesale of hardware, plumbing and heating equipment and supplies
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- Hiatt Hardware (UK) LimitedBirmingham · Wholesale of hardware, plumbing and heating equipment and supplies
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£802k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.