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Company No. 10162741 · Incorporated 4 May 2016

Mapp Digital UK Ltd

Registered name: MAPP DIGITAL UK LTD

Part of Mapp Digital Holdings Ltd group

Mapp Digital UK Ltd made £9.4m revenue and a £9.4m loss in the year to 31 Dec 2024. read from filing text

Mapp Digital UK Ltd’s revenue fell 21% to £9.4m in the year to 31 Dec 2024, with a loss of £9.4m and 57 employees. The company is classified under “other information technology service activities” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62090Other information technology service activities
Status
Active
Location
London, London
Age
10 yrs · since 2016
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent company is MEME UK Holdings Ltd, a company incorporated in England and”

Latest accounts · year to 31 Dec 2024

Key figures

Capital-lightCash flow filed
Revenue
£9.4m
Growth ▼20.8%
Profit
−£9.4m
Growth —
Profit margin
−100.2%
Gross 74.2%
Employees
57
Change ▲3.6%
Profit / employee
−£165k
Revenue/employee £165k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 2024
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£12.5m£11.9m£9.4m
Cost of sales£2.5m£2.4m£2.4m
Gross profit£10m£9.4m£7m
Operating profit−£8.4m−£9m−£3.2m
Profit before tax−£11.3m−£13.6m−£9.4m
Profit after tax−£11.3m−£13.6m−£9.4m
Profit (best available)−£11.3m−£13.6m−£9.4m
Staff costs£5.1m£4.3m£4.8m
Employees (average)635557
Ratios
Profit margin−90.5%−114.6%−100.2%
Gross margin79.7%79.5%74.2%
Revenue per employee£199k£216k£165k
Profit per employee−£180k−£247k−£165k
Growth (year on year)
Revenue growth—▼5.4%▼20.8%
Headcount growth—▼12.7%▲3.6%
Balance sheet — indirect signals, not revenue
Cash at bank£530k£218k£247k
Net assets−£32.5m−£46.1m−£55.5m
Fixed assets£4.2k£4.3k£2.3k
Current assets£15.9m£33.6m£38.4m
Debtors£1.4m£1.3m£1m
Deferred income£750k£885k£1.2m
Cash from operations−£3.3m−£4.3m−£6.2m
SourceFullAccounts · bulk data Feb 2025FullAccounts · bulk data Feb 2025FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
−100.2%
Profit ÷ revenue.
Gross margin
74.2%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£165k
Revenue ÷ average employees.
Profit per employee
−£165k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
12.4%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
10.7%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now −£55.5m
Cash at bank
▲14%
Now £247k
Headcount
▲4%
Now 57
Deferred income
▲32%
Now £1.2m
Fixed assets
▼47%
Now £2.3k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Mapp Digital Holdings Ltdultimate parent75–100%
  2. Mapp Digital UK Ltdthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£9.4m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.