Lifestyle Rentals Ltd
Registered name: LIFESTYLE RENTALS LTD
Part of Hiya Group Holdings Ltd groupLifestyle Rentals Ltd made £6.1m revenue and a £2.4m loss in the year to 31 May 2025.
Lifestyle Rentals Ltd’s revenue fell 16% to £6.1m in the year to 31 May 2025, with a loss of £2.4m and 43 employees. The company is classified under “renting and leasing of recreational and sports goods” and is based in Brentwood; we hold 3 years of its filed accounts.
- Status
- Liquidation
- Location
- Brentwood, East of England
- Age
- 11 yrs · since 2015
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 May 2023 | 31 May 2024 | 31 May 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £3.8m | £7.3m | £6.1m |
| Gross profit | £3.8m | £7.3m | £6.1m |
| Operating profit | −£2.4m | −£1.4m | −£608k |
| Profit before tax | −£3.1m | −£2.8m | −£2.4m |
| Profit after tax | −£3m | −£2.6m | −£2.4m |
| Profit (best available) | −£3m | −£2.6m | −£2.4m |
| Employees (average) | 39 | 49 | 43 |
| Ratios | |||
| Profit margin | −80.7% | −36.5% | −38.7% |
| Gross margin | 100% | 100% | 100% |
| Revenue per employee | £96.2k | £148k | £142k |
| Profit per employee | −£77.6k | −£54k | −£54.9k |
| Growth (year on year) | |||
| Revenue growth | — | ▲93.3% | ▼15.8% |
| Headcount growth | — | ▲25.6% | ▼12.2% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £184k | £168k | £149k |
| Net assets | −£4.3m | −£7m | −£9.3m |
| Fixed assets | £3.6m | £3.6m | £1.8m |
| Current assets | £317k | £221k | £197k |
| Debtors | £105k | £52.8k | £47.7k |
| Deferred income | £429k | £104k | £63.1k |
| Source | FullAccounts · bulk data May 2025 | FullAccounts · bulk data May 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −38.7%
- Profit ÷ revenue.
- Gross margin
- 100%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £142k
- Revenue ÷ average employees.
- Profit per employee
- −£54.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 28.7%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.8%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£9.3m
- Cash at bank
- ▼11%
- Now £149k
- Headcount
- ▼12%
- Now 43
- Deferred income
- ▼39%
- Now £63.1k
- Fixed assets
- ▼52%
- Now £1.8m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Hiya Group Holdings Ltdultimate parent75–100%
- Lifestyle Rentals Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (1)
- Lifestyle 221 LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
Sources
Latest figures from FullAccounts for the year to 31 May 2025 (profit −£2.4m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.