Wag the Dog Limited
Registered name: WAG THE DOG LIMITED
Wag the Dog Limited made £31.8k revenue and £8.7k profit in the year to 31 Mar 2025.
Wag the Dog Limited’s revenue fell 1% to £31.8k in the year to 31 Mar 2025, with £8.7k profit and 1 employee. The company is classified under “other service activities” and is based in Leeds; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Leeds, Yorkshire and The Humber
- Age
- 11 yrs · since 2015
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £26.6k | £30.4k | £32k | £31.8k |
| Profit after tax | £754 | £5.1k | £7.1k | £8.7k |
| Profit (best available) | £754 | £5.1k | £7.1k | £8.7k |
| Staff costs | £6.4k | £6.4k | £6.4k | £6.4k |
| Employees (average) | — | 1 | 1 | 1 |
| Ratios | ||||
| Profit margin | 2.8% | 16.7% | 22.3% | 27.4% |
| Revenue per employee | — | £30.4k | £32k | £31.8k |
| Profit per employee | — | £5.1k | £7.1k | £8.7k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲14.4% | ▲5.3% | ▼0.5% |
| Profit growth | — | ▲570.6% | ▲40.7% | ▲22.3% |
| Headcount growth | — | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | £757 | £3.7k | £7.1k | £8.7k |
| Fixed assets | £14.2k | £9.5k | £5.5k | £3.6k |
| Current assets | £12.5k | £17.1k | £10.8k | £13.2k |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 27.4%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £31.8k
- Revenue ÷ average employees.
- Profit per employee
- £8.7k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 11.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲22%
- Now £8.7k
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 1
- Deferred income
- —
- Now —
- Fixed assets
- ▼33%
- Now £3.6k
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £8.7k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.