Willis Rose Ltd
Registered name: WILLIS ROSE LTD
Willis Rose Ltd made £17k revenue and a £9.9k loss in the year to 31 Mar 2025.
Willis Rose Ltd’s revenue fell 51% to £17k in the year to 31 Mar 2025, with a loss of £9.9k and 2 employees. The company is classified under “other business support service activities” and is based in Alton; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Alton, South East
- Age
- 11 yrs · since 2015
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £23.1k | £39.6k | £34.7k | £17k |
| Profit after tax | −£4.3k | £11.6k | £6.1k | −£9.9k |
| Profit (best available) | −£4.3k | £11.6k | £6.1k | −£9.9k |
| Staff costs | £25.2k | £26k | £25.9k | £25.6k |
| Employees (average) | — | 2 | 2 | 2 |
| Ratios | ||||
| Profit margin | −18.8% | 29.3% | 17.5% | −58.4% |
| Revenue per employee | — | £19.8k | £17.3k | £8.5k |
| Profit per employee | — | £5.8k | £3k | −£5k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲71.4% | ▼12.5% | ▼50.9% |
| Profit growth | — | — | ▼47.8% | ▼263.8% |
| Headcount growth | — | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | £21.7k | £33.3k | £19.3k | £9.4k |
| Fixed assets | £2k | £1.3k | £1.4k | £1.7k |
| Current assets | £19.7k | £32k | £19k | £7.7k |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −58.4%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £8.5k
- Revenue ÷ average employees.
- Profit per employee
- −£5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 9.9%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼51%
- Now £9.4k
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- ▲19%
- Now £1.7k
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£9.9k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.