The User Story Ltd
Registered name: THE USER STORY LTD
The User Story Ltd made £395k revenue and £91.8k profit in the year to 28 Feb 2025.
The User Story Ltd’s revenue fell 48% to £395k in the year to 28 Feb 2025, with £91.8k profit and 5 employees. The company is classified under “information technology consultancy activities” and is based in Colchester; we hold 3 years of its filed accounts.
- Status
- Liquidation
- Location
- Colchester, East of England
- Age
- 11 yrs · since 2015
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 28 Feb 2023 | 28 Feb 2024 | 28 Feb 2025 |
|---|---|---|---|
| Disclosure | No P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | — | £762k | £395k |
| Profit before tax | — | £303k | £120k |
| Profit after tax | — | £229k | £91.8k |
| Profit (best available) | — | £229k | £91.8k |
| Staff costs | — | £361k | £212k |
| Employees (average) | 6 | 6 | 5 |
| Ratios | |||
| Profit margin | — | 30.1% | 23.2% |
| Revenue per employee | — | £127k | £79k |
| Profit per employee | — | £38.2k | £18.4k |
| Growth (year on year) | |||
| Revenue growth | — | — | ▼48.2% |
| Profit growth | — | — | ▼59.9% |
| Headcount growth | — | 0% | ▼16.7% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £357k | £580k | — |
| Net assets | £365k | £556k | £560k |
| Fixed assets | £10.9k | £16.6k | £233k |
| Current assets | £457k | £678k | £363k |
| Debtors | £91.9k | £68.4k | — |
| Deferred income | £8.3k | £6.7k | £5.9k |
| Source | FilletedAccounts · bulk data Jun 2024 | FilletedAccounts · bulk data Jun 2024 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 23.2%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £79k
- Revenue ÷ average employees.
- Profit per employee
- £18.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 59.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲1%
- Now £560k
- Cash at bank
- —
- Now —
- Headcount
- ▼17%
- Now 5
- Deferred income
- ▼12%
- Now £5.9k
- Fixed assets
- ▲1310%
- Now £233k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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Sources
Latest figures from FullAccounts for the year to 28 Feb 2025 (profit £91.8k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.