Honest Group Ltd
Registered name: HONEST GROUP LTD
Part of Actev II Limited groupHonest Group Ltd made £59.9m revenue and a £2.4m loss in the year to 26 Jan 2025.
Honest Group Ltd’s revenue grew 6% to £59.9m in the year to 26 Jan 2025, with a loss of £2.4m and 836 employees. The company is classified under “management consultancy activities other than financial management” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 11 yrs · since 2014
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 28 Jan 2023 | 26 Jan 2024 | 28 Jan 2024 | 26 Jan 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £48.3m | £56.4m | £56.4m | £59.9m |
| Cost of sales | −£11.7m | −£15.6m | −£15.6m | −£14.8m |
| Gross profit | £36.6m | £40.8m | £40.8m | £45.1m |
| Operating profit | −£3.1m | −£2.5m | −£2.5m | £903k |
| Profit before tax | −£6.3m | −£6.3m | −£6.3m | −£3.2m |
| Profit after tax | −£6.1m | −£5.4m | −£5.4m | −£2.4m |
| Profit (best available) | −£6.1m | −£5.4m | −£5.4m | −£2.4m |
| Employees (average) | 864 | 821 | 821 | 836 |
| Ratios | ||||
| Profit margin | −12.5% | −9.5% | −9.5% | −4% |
| Gross margin | 75.7% | 72.3% | 72.3% | 75.3% |
| Revenue per employee | £56k | £68.7k | £68.7k | £71.6k |
| Profit per employee | −£7k | −£6.6k | −£6.6k | −£2.8k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲16.6% | — | ▲6.2% |
| Headcount growth | — | ▼5% | — | ▲1.8% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | — | — | — | — |
| Source | Accounts · bulk data Oct 2024 | Accounts · bulk data Oct 2025 | Accounts · bulk data Oct 2024 | Accounts · bulk data Oct 2025 |
How the business works
- Profit margin
- −4%
- Profit ÷ revenue.
- Gross margin
- 75.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £71.6k
- Revenue ÷ average employees.
- Profit per employee
- −£2.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲2%
- Now 836
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Actev II Limitedultimate parent75–100%
- Actev Limited50–75%
- Pacific Shelf 1803 Limited50–75%
- Honest Group Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Honest Burgers LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 26 Jan 2025 (profit −£2.4m), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.