Fit for What Ltd
Registered name: FIT FOR WHAT LTD
Fit for What Ltd made £12.2k revenue and £396 profit in the year to 30 Apr 2025.
Fit for What Ltd’s revenue fell 27% to £12.2k in the year to 30 Apr 2025, with £396 profit and 2 employees. The company is classified under “physical well-being activities” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 12 yrs · since 2014
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2022 | 30 Apr 2023 | 30 Apr 2024 | 30 Apr 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £4.7k | £8.6k | £16.6k | £12.2k |
| Profit after tax | £4.7k | £840 | £682 | £396 |
| Profit (best available) | £4.7k | £840 | £682 | £396 |
| Staff costs | — | £3.6k | £7.2k | £6k |
| Employees (average) | — | 2 | 2 | 2 |
| Ratios | ||||
| Profit margin | 100% | 9.7% | 4.1% | 3.3% |
| Revenue per employee | — | £4.3k | £8.3k | £6.1k |
| Profit per employee | — | £420 | £341 | £198 |
| Growth (year on year) | ||||
| Revenue growth | — | ▲83.8% | ▲92.6% | ▼26.7% |
| Profit growth | — | ▼82.1% | ▼18.8% | ▼41.9% |
| Headcount growth | — | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | £0 | £0 | £0 | £0 |
| Fixed assets | £0 | £0 | £0 | £0 |
| Current assets | £0 | £0 | £0 | £0 |
| Source | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- 3.3%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £6.1k
- Revenue ÷ average employees.
- Profit per employee
- £198
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £0
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now £0
Sources
Latest figures from FullAccounts for the year to 30 Apr 2025 (profit £396), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.