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Company No. 08701979 · Incorporated 23 Sep 2013

Reef London Limited

Registered name: REEF LONDON LIMITED

Part of Reef Global Limited group

Reef London Limited made £1.7m revenue and a £234k loss in the year to 31 Dec 2023.

Reef London Limited’s revenue fell 47% to £1.7m in the year to 31 Dec 2023, with a loss of £234k and 17 employees. The company is classified under “other retail sale in non-specialised stores” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47190Other retail sale in non-specialised stores
Status
Active
Location
London, London
Age
13 yrs · since 2013
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2023

Key figures

Capital-lightDoing more with less
Revenue
£1.7m
Growth ▼46.9%
Profit
−£234k
Growth —
Profit margin
−14%
Gross 43.8%
Employees
17
Change ▼32%
Profit / employee
−£13.8k
Revenue/employee £98.3k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202131 Dec 202231 Dec 2023
DisclosureFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£2.9m£3.1m£1.7m
Cost of sales£2.7m£2.7m−£939k
Gross profit£172k£473k£732k
Operating profit−£1.9m−£1.2m−£234k
Profit before tax−£1.9m−£1.2m−£234k
Profit after tax−£1.9m−£1.2m−£234k
Profit (best available)−£1.9m−£1.2m−£234k
Employees (average)282517
Ratios
Profit margin−67.5%−39.1%−14%
Gross margin6%15%43.8%
Revenue per employee£103k£126k£98.3k
Profit per employee−£69.3k−£49.2k−£13.8k
Growth (year on year)
Revenue growth—▲9.3%▼46.9%
Headcount growth—▼10.7%▼32%
Balance sheet — indirect signals, not revenue
Cash at bank£866k£315k—
Net assets£1.6m£1.7m—
Fixed assets£238k£233k—
Current assets£3.7m£3.8m—
Debtors£148k£209k—
Deferred income£1.1m£152k—
SourceAccounts · bulk data Feb 2024Accounts · bulk data Feb 2024Accounts · bulk data Feb 2026
Derived from the latest filing

How the business works

Profit margin
−14%
Profit ÷ revenue.
Gross margin
43.8%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£98.3k
Revenue ÷ average employees.
Profit per employee
−£13.8k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
—
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now —
Cash at bank
—
Now —
Headcount
▼32%
Now 17
Deferred income
—
Now —
Fixed assets
—
Now —
Corporate ownership

Group structure

Ownership chain

  1. Reef Global Limitedultimate parent75–100%
  2. Reef London Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (2)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from accounts for the year to 31 Dec 2023 (profit −£234k), from the Companies House accounts bulk data published Feb 2026. Spotted an error? Request a correction.

Updated from Companies House on 18 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.