Trust in Soda Ltd
Registered name: TRUST IN SODA LTD
Part of Trinnovo Group Holdings Ltd groupTrust in Soda Ltd made £12.9m revenue and a £1.6m loss in the year to 31 Dec 2023. read from filing text
Trust in Soda Ltd’s revenue fell 40% to £12.9m in the year to 31 Dec 2023, with a loss of £1.6m and 37 employees. The company is classified under “human resources provision and management of human resources functions” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 13 yrs · since 2013
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate and ultimate parent company was Trinnovo Group Limited, by virtue of its 100% ownership of the company. Copies of the consolidated financial statements can be obtained from its registere”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £11.6m | £21.4m | £12.9m |
| Cost of sales | £8.6m | £16.7m | £10.4m |
| Gross profit | £3m | £4.7m | £2.5m |
| Operating profit | £15.4k | −£731k | −£1.4m |
| Profit before tax | −£132k | −£952k | −£1.6m |
| Profit after tax | −£135k | −£968k | −£1.6m |
| Profit (best available) | −£135k | −£968k | −£1.6m |
| Staff costs | £2.8m | £3.7m | £2.3m |
| Employees (average) | 38 | 52 | 37 |
| Ratios | |||
| Profit margin | −1.2% | −4.5% | −12.4% |
| Gross margin | 25.7% | 22% | 19.4% |
| Revenue per employee | £306k | £411k | £348k |
| Profit per employee | −£3.6k | −£18.6k | −£43.2k |
| Growth (year on year) | |||
| Revenue growth | — | ▲84% | ▼39.8% |
| Headcount growth | — | ▲36.8% | ▼28.8% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £1.2m | £248k | £276k |
| Net assets | £155k | −£963k | −£2.6m |
| Fixed assets | £29.8k | £37.8k | £63.9k |
| Current assets | £3.7m | £5.1m | £3.4m |
| Debtors | £248k | £787k | £267k |
| Deferred income | £0 | £596k | £5.9k |
| Source | Accounts · bulk data Jan 2024 | Accounts · bulk data Jan 2024 | FullAccounts · bulk data Mar 2025 |
How the business works
- Profit margin
- −12.4%
- Profit ÷ revenue.
- Gross margin
- 19.4%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £348k
- Revenue ÷ average employees.
- Profit per employee
- −£43.2k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 2.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£2.6m
- Cash at bank
- ▲11%
- Now £276k
- Headcount
- ▼29%
- Now 37
- Deferred income
- ▼99%
- Now £5.9k
- Fixed assets
- ▲69%
- Now £63.9k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Trinnovo Group Holdings Ltdultimate parent75–100%
- Trinnovo Group Ltd75–100%
- Trust in Soda Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (4)
- Trinnovo Group Staffing LimitedRev. £9.8m · Profit £3m
- Broadgate Search Holdings LimitedFigures not disclosed
- Deeprec.ai LimitedFigures not disclosed
- Exmilitarycareers LtdActive - Proposal to Strike offFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 31 Dec 2023 (profit −£1.6m), from the Companies House accounts bulk data published Mar 2025. Spotted an error? Request a correction.
Updated from Companies House on 17 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.