Bull Products Ltd
Registered name: BULL PRODUCTS LTD
Part of DWS Group Limited groupBull Products Ltd made £18.7m revenue and £3.4m profit in the year to 31 Dec 2025.
Bull Products Ltd’s revenue grew 8% to £18.7m in the year to 31 Dec 2025, with £3.4m profit and 91 employees. The company is classified under “other retail sale not in stores, stalls or markets” and is based in Hereford; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Hereford, West Midlands
- Age
- 13 yrs · since 2013
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £15.3m | £16.5m | £17.3m | £18.7m |
| Cost of sales | £8.3m | £9.8m | £10.5m | £10.2m |
| Gross profit | £7m | £6.7m | £6.8m | £8.4m |
| Operating profit | £3.6m | £3.4m | £3.3m | £4m |
| Profit before tax | £3.6m | £3.4m | £3.5m | £4m |
| Profit after tax | £3.4m | £3.1m | £3.1m | £3.4m |
| Profit (best available) | £3.4m | £3.1m | £3.1m | £3.4m |
| Staff costs | £3.5m | £4.1m | £4.9m | £5.3m |
| Employees (average) | 75 | 76 | 95 | 91 |
| Ratios | ||||
| Profit margin | 22.2% | 18.9% | 18.2% | 18.4% |
| Gross margin | 45.8% | 40.7% | 39.4% | 45.1% |
| Revenue per employee | £204k | £218k | £182k | £205k |
| Profit per employee | £45.4k | £41.1k | £33.1k | £37.7k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲7.8% | ▲4.6% | ▲8% |
| Profit growth | — | ▼8.3% | ▲0.5% | ▲9.3% |
| Headcount growth | — | ▲1.3% | ▲25% | ▼4.2% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £935k | £535k | £459k | £932k |
| Net assets | £7.9m | £10.5m | £11.5m | £12m |
| Fixed assets | £925k | £1.1m | £865k | £845k |
| Current assets | £10.5m | £12.7m | £14.2m | £14.3m |
| Debtors | £2.4m | £2.4m | £2.6m | £2.5m |
| Deferred income | £296k | £209k | £395k | £401k |
| Source | FullAccounts · bulk data Aug 2024 | FullAccounts · bulk data Aug 2024 | FullAccounts · bulk data Jul 2025 | FullAccounts · bulk data Jun 2026 |
How the business works
- Profit margin
- 18.4%
- Profit ÷ revenue.
- Gross margin
- 45.1%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £205k
- Revenue ÷ average employees.
- Profit per employee
- £37.7k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 4.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 2.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 13.3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲4%
- Now £12m
- Cash at bank
- ▲103%
- Now £932k
- Headcount
- ▼4%
- Now 91
- Deferred income
- ▲1%
- Now £401k
- Fixed assets
- ▼2%
- Now £845k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- DWS Group Limitedultimate parent75–100%
- Bull Products Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Atomic Bull LimitedFigures not disclosed
Sister companies (2)
- Cygnus Group LimitedFigures not disclosed
- Rotherwas Holdings Company LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Altium UK LimitedCambridge · Other retail sale not in stores, stalls or markets
- Revenue
- £18.9m
- Profit
- £996k
- Staff
- 72
- Closomat LimitedSale · Other retail sale not in stores, stalls or markets
- Revenue
- £18.1m
- Profit
- £1.4m
- Staff
- 84
- Cowal Building & Plumbing Supplies LimitedArgyll · Other retail sale not in stores, stalls or markets
- Revenue
- £19.7m
- Profit
- £50k
- Staff
- 74
- Penketh's LimitedBromborough · Other retail sale not in stores, stalls or markets
- Revenue
- £17.7m
- Profit
- £661k
- Staff
- 60
- Petshopbowl LimitedStratford-Upon-Avon · Other retail sale not in stores, stalls or markets
- Revenue
- £19.8m
- Profit
- £45.5k
- Staff
- 61
- Stephens Catering Equipment Company LimitedBallymena · Other retail sale not in stores, stalls or markets
- Revenue
- £20m
- Profit
- £408k
- Staff
- 95
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £3.4m), from the Companies House accounts bulk data published Jun 2026. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.