Behavioural Insights Ltd
Registered name: BEHAVIOURAL INSIGHTS LTD
Part of Nesta groupBehavioural Insights Ltd made £24.4m revenue and £1.8m profit in the year to 31 Mar 2026.
Behavioural Insights Ltd’s revenue fell 5% to £24.4m in the year to 31 Mar 2026, with £1.8m profit and 196 employees. The company is classified under “research and experimental development on social sciences and humanities” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 13 yrs · since 2013
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Mar 2024 | 31 Mar 2025 | 31 Mar 2026 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £23.1m | £25.7m | £24.4m |
| Cost of sales | −£14.3m | −£15m | −£13.9m |
| Gross profit | £8.8m | £10.7m | £10.6m |
| Operating profit | −£1.3m | £1.1m | £1.8m |
| Profit before tax | −£1.3m | £1.1m | £1.8m |
| Profit after tax | −£1.1m | £777k | £1.8m |
| Profit (best available) | −£1.1m | £777k | £1.8m |
| Employees (average) | 221 | 200 | 196 |
| Ratios | |||
| Profit margin | −4.6% | 3% | 7.3% |
| Gross margin | 38.1% | 41.7% | 43.3% |
| Revenue per employee | £105k | £128k | £125k |
| Profit per employee | −£4.8k | £3.9k | £9.1k |
| Growth (year on year) | |||
| Revenue growth | — | ▲11.2% | ▼4.9% |
| Profit growth | — | — | ▲130.6% |
| Headcount growth | — | ▼9.5% | ▼2% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Nov 2025 | Accounts · bulk data Nov 2025 | Accounts · bulk data Oct 2026 |
How the business works
- Profit margin
- 7.3%
- Profit ÷ revenue.
- Gross margin
- 43.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £125k
- Revenue ÷ average employees.
- Profit per employee
- £9.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼2%
- Now 196
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Nestaultimate parent75–100%
- Behavioural Insights Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (6)
- Nesta ChallengesFigures not disclosed
- Nesta Enterprises LimitedFigures not disclosed
- Nesta GP LimitedFigures not disclosed
- Nesta Mission Studio LimitedFigures not disclosed
- Nesta Partners LimitedFigures not disclosed
- Nesta Pri LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Mar 2026 (profit £1.8m), from the Companies House accounts bulk data published Oct 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.