Alliance Sales Support Services Limited
Registered name: ALLIANCE SALES SUPPORT SERVICES LIMITED
Part of Alliance Sales Support Services Eot Limited groupAlliance Sales Support Services Limited made £4.1m revenue and £827k profit in the year to 31 Mar 2026.
Alliance Sales Support Services Limited’s revenue grew 13% to £4.1m in the year to 31 Mar 2026, with £827k profit and 37 employees. The company is classified under “market research and public opinion polling” and is based in Norwich; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- Norwich, East of England
- Age
- 13 yrs · since 2013
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 | 31 Mar 2026 |
|---|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | £1.2m | £2.1m | £3m | £3.6m | £4.1m |
| Cost of sales | — | — | £787k | £1.1m | £1.2m |
| Gross profit | — | — | £2.2m | £2.6m | £2.9m |
| Operating profit | £318k | £599k | £715k | £857k | £1.1m |
| Profit before tax | £317k | £599k | £717k | £858k | £1.1m |
| Profit after tax | £261k | £484k | £533k | £641k | £827k |
| Profit (best available) | £261k | £484k | £533k | £641k | £827k |
| Employees (average) | 23 | 28 | 34 | 35 | 37 |
| Ratios | |||||
| Profit margin | 21.7% | 23.3% | 17.9% | 17.6% | 20.1% |
| Gross margin | — | — | 73.6% | 71% | 70.3% |
| Revenue per employee | £52.3k | £74.2k | £87.7k | £104k | £111k |
| Profit per employee | £11.4k | £17.3k | £15.7k | £18.3k | £22.4k |
| Growth (year on year) | |||||
| Revenue growth | — | ▲72.9% | ▲43.5% | ▲22.3% | ▲13% |
| Profit growth | — | ▲85.2% | ▲10.2% | ▲20.2% | ▲29% |
| Headcount growth | — | ▲21.7% | ▲21.4% | ▲2.9% | ▲5.7% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £41.1k | £173k | £124k | £77.9k | £142k |
| Net assets | £266k | £451k | £684k | £421k | £498k |
| Fixed assets | £39.8k | £29.7k | £18.9k | £13.2k | £8.1k |
| Current assets | £430k | £737k | £1.1m | £846k | £976k |
| Debtors | £293k | £462k | £789k | £748k | £822k |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | FullAccounts · bulk data Nov 2024 | FullAccounts · bulk data Oct 2025 | FullAccounts · bulk data Aug 2026 |
How the business works
- Profit margin
- 20.1%
- Profit ÷ revenue.
- Gross margin
- 70.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £111k
- Revenue ÷ average employees.
- Profit per employee
- £22.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 20%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲18%
- Now £498k
- Cash at bank
- ▲82%
- Now £142k
- Headcount
- ▲6%
- Now 37
- Deferred income
- —
- Now —
- Fixed assets
- ▼39%
- Now £8.1k
Group structure
Ownership chain
- Alliance Sales Support Services Eot Limitedultimate parent75–100%
- Alliance Sales Support Services Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2026 (profit £827k), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.