The Wow Shop Ltd
Registered name: THE WOW SHOP LTD
The Wow Shop Ltd made £35.2k revenue and a £15.8k loss in the year to 30 Apr 2025.
The Wow Shop Ltd’s revenue fell 3% to £35.2k in the year to 30 Apr 2025, with a loss of £15.8k and 2 employees. The company is classified under “other retail sale in non-specialised stores” and is based in Northwich; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Northwich, North West
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2022 | 30 Apr 2023 | 30 Apr 2024 | 30 Apr 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £51.1k | £44.8k | £36.3k | £35.2k |
| Cost of sales | £18.1k | £19.9k | £13.6k | £16.4k |
| Gross profit | £33k | £24.9k | £22.7k | £18.7k |
| Operating profit | −£14.1k | −£30.2k | −£8.4k | −£11.3k |
| Profit before tax | −£14.9k | −£32.4k | −£12.3k | −£15.8k |
| Profit after tax | −£14.9k | −£32.4k | −£12.3k | −£15.8k |
| Profit (best available) | −£14.9k | −£32.4k | −£12.3k | −£15.8k |
| Employees (average) | 5 | 4 | 2 | 2 |
| Ratios | ||||
| Profit margin | −29.2% | −72.2% | −34% | −45% |
| Gross margin | 64.5% | 55.5% | 62.6% | 53.3% |
| Revenue per employee | £10.2k | £11.2k | £18.2k | £17.6k |
| Profit per employee | −£3k | −£8.1k | −£6.2k | −£7.9k |
| Growth (year on year) | ||||
| Revenue growth | — | ▼12.3% | ▼19% | ▼3.2% |
| Headcount growth | — | ▼20% | ▼50% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £880 | £465 | £314 | £276 |
| Net assets | −£124k | −£156k | −£168k | −£184k |
| Fixed assets | £3.6k | £2.7k | £2.1k | £1.6k |
| Current assets | £13.7k | £10.7k | £10.6k | £6.8k |
| Source | FullAccounts · bulk data Apr 2024 | FullAccounts · bulk data Apr 2024 | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- −45%
- Profit ÷ revenue.
- Gross margin
- 53.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £17.6k
- Revenue ÷ average employees.
- Profit per employee
- −£7.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 4.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£184k
- Cash at bank
- ▼12%
- Now £276
- Headcount
- 0%
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- ▼25%
- Now £1.6k
Similar profitable businesses
Sources
Latest figures from FullAccounts for the year to 30 Apr 2025 (profit −£15.8k), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.