How much does Be Keen Limited make?

Be Keen Limited reported revenue of £16.6m and £2.1m profit in the year to 28 Feb 2025, according to its accounts filed at Companies House.

How many employees does Be Keen Limited have?

Be Keen Limited reported an average of 19 employees in the year to 28 Feb 2025.

Is Be Keen Limited profitable?

Yes — Be Keen Limited reported a profit of £2.1m in the year to 28 Feb 2025.

Company No. 07970614 · Incorporated 29 Feb 2012

Be Keen Limited

Registered name: BE KEEN LIMITED

Be Keen Limited made £16.6m revenue and £2.1m profit in the year to 28 Feb 2025.

Be Keen Limited’s revenue grew 9% to £16.6m in the year to 28 Feb 2025, with £2.1m profit and 19 employees. The company is classified under “wholesale of perfume and cosmetics” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46450Wholesale of perfume and cosmetics SIC 82990Other business support service activities n.e.c.

Status: Active
Location: London, London
Age: 14 yrs · since 2012
Type: Private Limited Company

Latest accounts · year to 28 Feb 2025

Key figures

IndependentCapital-lightDoing more with lessCash flow filed

Revenue

£16.6m

Growth ▲8.8%

Profit

£2.1m

Growth ▼17.9%

Profit margin

12.7%

Gross 29%

Employees

Change ▼9.5%

Profit / employee

£111k

Revenue/employee £875k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	28 Feb 2022	28 Feb 2023	29 Feb 2024	28 Feb 2025
Disclosure	No P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	—	£11.4m	£15.3m	£16.6m
Cost of sales	—	£6.4m	£10.1m	£11.8m
Gross profit	—	£4.9m	£5.2m	£4.8m
Operating profit	—	£3.7m	£3.4m	£2.7m
Profit before tax	—	£3.7m	£3.4m	£2.8m
Profit after tax	—	£3m	£2.6m	£2.1m
Profit (best available)	—	£3m	£2.6m	£2.1m
Staff costs	—	£389k	£447k	£524k
Employees (average)	10	14	21	19
Ratios
Profit margin	—	26.2%	16.9%	12.7%
Gross margin	—	43.4%	34%	29%
Revenue per employee	—	£812k	£728k	£875k
Profit per employee	—	£213k	£123k	£111k
Cash conversion	—	48.5%	114.2%	99.6%
Growth (year on year)
Revenue growth	—	—	▲34.5%	▲8.8%
Profit growth	—	—	▼13.4%	▼17.9%
Headcount growth	—	▲40%	▲50%	▼9.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£3.2m	£5.6m	£5.6m
Net assets	£3.2m	£5.8m	£7.9m	£9.6m
Fixed assets	£2.4k	£5.8k	£36.5k	£23.9k
Current assets	£3.8m	£6.9m	£8.7m	£10.4m
Debtors	£1.3m	£1.3m	£1.1m	£2.1m
Deferred income	—	£37.7k	£86.3k	£65.4k
Cash from operations	—	£1.8m	£3.9m	£2.7m
Source	Accounts · bulk data Nov 2023	Accounts · bulk data Nov 2023	FullAccounts · bulk data Feb 2025	FullAccounts · bulk data Feb 2026

Derived from the latest filing

How the business works

Profit margin: 12.7%; Profit ÷ revenue.
Gross margin: 29%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £875k; Revenue ÷ average employees.
Profit per employee: £111k; Profit ÷ average employees.
Cash conversion: 99.6%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 12.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲22%; Now £9.6m
Cash at bank: ▲1%; Now £5.6m
Headcount: ▼10%; Now 19
Deferred income: ▼24%; Now £65.4k
Fixed assets: ▼35%; Now £23.9k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 28 Feb 2025 (profit £2.1m), from the Companies House accounts bulk data published Feb 2026. Spotted an error? Request a correction.

Updated from Companies House on 14 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.