Magic Madhouse Limited
Registered name: MAGIC MADHOUSE LIMITED
Magic Madhouse Limited made £20.6m revenue and £852k profit in the year to 31 Mar 2025. read from filing text
Magic Madhouse Limited’s revenue grew 7% to £20.6m in the year to 31 Mar 2025, with £852k profit and 76 employees. The company is classified under “retail sale of games and toys in specialised stores” and is based in Enfield; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- Enfield, East of England
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2021 | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||||
| Revenue (turnover) | £12.3m | £14.1m | £16.3m | £19.3m | £20.6m |
| Cost of sales | £8.7m | £9.5m | £12m | £14.4m | £14.5m |
| Gross profit | £3.6m | £4.6m | £4.4m | £4.9m | £6.1m |
| Operating profit | £1.2m | £1.5m | £1m | £847k | £1.2m |
| Profit before tax | £1.2m | £1.4m | £994k | £838k | £1.2m |
| Profit after tax | £993k | £1.2m | £800k | £641k | £852k |
| Profit (best available) | £993k | £1.2m | £800k | £641k | £852k |
| Staff costs | £1.1m | £1.2m | £1.4m | £1.6m | £2.1m |
| Employees (average) | 53 | 59 | 63 | 74 | 76 |
| Ratios | |||||
| Profit margin | 8% | 8.2% | 4.9% | 3.3% | 4.1% |
| Gross margin | 29.2% | 32.7% | 26.6% | 25.4% | 29.4% |
| Revenue per employee | £233k | £240k | £260k | £261k | £271k |
| Profit per employee | £18.7k | £19.7k | £12.7k | £8.7k | £11.2k |
| Cash conversion | −66.1% | 3.9% | −61% | −15.8% | −191.7% |
| Growth (year on year) | |||||
| Revenue growth | — | ▲14.5% | ▲15.6% | ▲18.3% | ▲6.6% |
| Profit growth | — | ▲17.2% | ▼31.2% | ▼19.9% | ▲32.9% |
| Headcount growth | — | ▲11.3% | ▲6.8% | ▲17.5% | ▲2.7% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £1.1m | £727k | £909k | £243k | £2.1m |
| Net assets | £2m | £3.1m | £3.9m | £4.5m | £5.2m |
| Fixed assets | £210k | £155k | £224k | £290k | £211k |
| Current assets | £2.8m | £4.5m | £6.1m | £5.9m | £7.9m |
| Debtors | £427k | £0 | £25.6k | £11.4k | £290k |
| Deferred income | £43.3k | £0 | £85.5k | £169k | £1.1m |
| Cash from operations | −£820k | £57.4k | −£619k | −£134k | −£2.2m |
| Source | FullAccounts · bulk data Feb 2024 | FullAccounts · bulk data Feb 2024 | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data Nov 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 4.1%
- Profit ÷ revenue.
- Gross margin
- 29.4%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £271k
- Revenue ÷ average employees.
- Profit per employee
- £11.2k
- Profit ÷ average employees.
- Cash conversion
- −191.7%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 5.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.4%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲17%
- Now £5.2m
- Cash at bank
- ▲774%
- Now £2.1m
- Headcount
- ▲3%
- Now 76
- Deferred income
- ▲526%
- Now £1.1m
- Fixed assets
- ▼27%
- Now £211k
Similar profitable businesses
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £852k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Updated from Companies House on 17 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.