Advertising Principles Holdings Limited
Registered name: ADVERTISING PRINCIPLES HOLDINGS LIMITED
Advertising Principles Holdings Limited made £3.5m revenue and a £208 loss in the year to 31 Mar 2025.
Advertising Principles Holdings Limited’s revenue fell 73% to £3.5m in the year to 31 Mar 2025, with a loss of £208 and 22 employees. The company is classified under “activities of head offices” and is based in Leeds; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Leeds, Yorkshire and The Humber
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £4.6m | £14.3m | £13.3m | £3.5m |
| Cost of sales | £4.1m | £12.6m | £11.6m | £2m |
| Gross profit | £484k | £1.8m | £1.7m | £1.5m |
| Operating profit | £119k | £122k | £200k | £42.9k |
| Profit before tax | £90.7k | £76.8k | £139k | £1.1k |
| Profit after tax | −£39.3k | £66.7k | £99.3k | −£208 |
| Profit (best available) | −£39.3k | £66.7k | £99.3k | −£208 |
| Staff costs | £246k | £964k | £883k | £798k |
| Employees (average) | 7 | 25 | 24 | 22 |
| Ratios | ||||
| Profit margin | −0.9% | 0.5% | 0.8% | 0% |
| Gross margin | 10.5% | 12.2% | 12.8% | 43.4% |
| Revenue per employee | £657k | £573k | £552k | £160k |
| Profit per employee | −£5.6k | £2.7k | £4.1k | −£9 |
| Cash conversion | −925% | 218% | 240.9% | 1114% |
| Growth (year on year) | ||||
| Revenue growth | — | ▲211.8% | ▼7.5% | ▼73.5% |
| Profit growth | — | — | ▲48.9% | ▼100.2% |
| Headcount growth | — | ▲257.1% | ▼4% | ▼8.3% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £133k | £31k | £84k | £21.7k |
| Net assets | £294k | £361k | £460k | £460k |
| Fixed assets | £3.2m | £2.9m | £2.6m | £2.3m |
| Current assets | £4m | £2.5m | £3.4m | £869k |
| Debtors | £3.5m | £2.2m | £3m | £609k |
| Cash from operations | −£1.1m | £266k | £482k | £478k |
| Source | Accounts · bulk data Nov 2023 | Accounts · bulk data Nov 2023 | FullAccounts · bulk data Nov 2024 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 0%
- Profit ÷ revenue.
- Gross margin
- 43.4%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £160k
- Revenue ÷ average employees.
- Profit per employee
- −£9
- Profit ÷ average employees.
- Cash conversion
- 1114%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 66.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 17.3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼0%
- Now £460k
- Cash at bank
- ▼74%
- Now £21.7k
- Headcount
- ▼8%
- Now 22
- Deferred income
- —
- Now —
- Fixed assets
- ▼11%
- Now £2.3m
Group structure
Subsidiaries (1)
- Principles Communications LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£208), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.