Howwhatwhere Limited
Registered name: HOWWHATWHERE LIMITED
Howwhatwhere Limited made £25k revenue and a £19.8k loss in the year to 28 Feb 2025.
Howwhatwhere Limited’s revenue fell 69% to £25k in the year to 28 Feb 2025, with a loss of £19.8k and 1 employee. The company is classified under “retail sale of sports goods, fishing gear, camping goods, boats and bicycles” and is based in Havant; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Havant, South East
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 28 Feb 2022 | 28 Feb 2023 | 29 Feb 2024 | 28 Feb 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £81.1k | £25k |
| Cost of sales | — | — | £56.2k | £23.6k |
| Gross profit | — | — | £24.9k | £1.4k |
| Operating profit | — | — | −£12.3k | −£21.4k |
| Profit before tax | — | — | −£12.5k | −£21.6k |
| Profit after tax | — | — | −£12.5k | −£19.8k |
| Profit (best available) | — | — | −£12.5k | −£19.8k |
| Employees (average) | 1 | 1 | 1 | 1 |
| Ratios | ||||
| Profit margin | — | — | −15.4% | −79.2% |
| Gross margin | — | — | 30.7% | 5.4% |
| Revenue per employee | — | — | £81.1k | £25k |
| Profit per employee | — | — | −£12.5k | −£19.8k |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▼69.2% |
| Headcount growth | — | 0% | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £37.8k | £25.8k | £7.1k | £5.7k |
| Net assets | £37.8k | £19.8k | £5.3k | −£14.5k |
| Fixed assets | £9.5k | £7.5k | £5.8k | £2.8k |
| Current assets | £69.6k | £43.2k | £25.1k | £14.1k |
| Debtors | £9.6k | £159 | £1.8k | £1.1k |
| Source | Accounts · bulk data Nov 2023 | Accounts · bulk data Nov 2023 | FilletedAccounts · bulk data Nov 2024 | FilletedAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- −79.2%
- Profit ÷ revenue.
- Gross margin
- 5.4%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £25k
- Revenue ÷ average employees.
- Profit per employee
- −£19.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 11.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 4.5%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼377%
- Now −£14.5k
- Cash at bank
- ▼20%
- Now £5.7k
- Headcount
- 0%
- Now 1
- Deferred income
- —
- Now —
- Fixed assets
- ▼52%
- Now £2.8k
Sources
Latest figures from FilletedAccounts for the year to 28 Feb 2025 (profit −£19.8k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.