Ad Super Ltd
Registered name: AD SUPER LTD
Ad Super Ltd made £640k revenue and £22.8k profit in the year to 31 Jul 2025.
Ad Super Ltd’s revenue fell 12% to £640k in the year to 31 Jul 2025, with £22.8k profit and 47 employees. The company is classified under “general cleaning of buildings” and is based in Worcester Park; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Worcester Park, London
- Age
- 15 yrs · since 2011
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Jul 2022 | 31 Jul 2023 | 31 Jul 2024 | 31 Jul 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £499k | £622k | £729k | £640k |
| Cost of sales | £15.5k | £20.3k | £44k | £81.4k |
| Gross profit | £500k | £601k | £685k | £558k |
| Operating profit | £1.4k | £4.8k | £19.6k | £22.8k |
| Profit before tax | £1.4k | £4.8k | £19.6k | £22.8k |
| Profit after tax | £1.4k | £4.8k | £19.6k | £22.8k |
| Profit (best available) | £1.4k | £4.8k | £19.6k | £22.8k |
| Staff costs | — | £593k | £666k | — |
| Employees (average) | 34 | 37 | 38 | 47 |
| Ratios | ||||
| Profit margin | 0.3% | 0.8% | 2.7% | 3.6% |
| Gross margin | 100.1% | 96.7% | 94% | 87.3% |
| Revenue per employee | £14.7k | £16.8k | £19.2k | £13.6k |
| Profit per employee | £42 | £131 | £516 | £486 |
| Growth (year on year) | ||||
| Revenue growth | — | ▲24.6% | ▲17.3% | ▼12.3% |
| Profit growth | — | ▲242% | ▲304.9% | ▲16.6% |
| Headcount growth | — | ▲8.8% | ▲2.7% | ▲23.7% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £4.3k | £7.4k | £49k | £30k |
| Net assets | £1.4k | £4.8k | £19.6k | £22.8k |
| Fixed assets | £75.4k | £74.2k | £56.4k | £70.8k |
| Current assets | £57.3k | £50.6k | £86.9k | £87.8k |
| Debtors | £53k | £43.2k | £37.9k | £57.8k |
| Source | FullAccounts · bulk data Apr 2024 | FullAccounts · bulk data Apr 2024 | FullAccounts · bulk data Apr 2025 | FullAccounts · bulk data May 2026 |
How the business works
- Profit margin
- 3.6%
- Profit ÷ revenue.
- Gross margin
- 87.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £13.6k
- Revenue ÷ average employees.
- Profit per employee
- £486
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 11.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲17%
- Now £22.8k
- Cash at bank
- ▼39%
- Now £30k
- Headcount
- ▲24%
- Now 47
- Deferred income
- —
- Now —
- Fixed assets
- ▲26%
- Now £70.8k
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Sources
Latest figures from FullAccounts for the year to 31 Jul 2025 (profit £22.8k), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.