Joanna Baldwin Limited
Registered name: JOANNA BALDWIN LIMITED
Joanna Baldwin Limited made £14.8k revenue and a £52 loss in the year to 31 Mar 2025.
Joanna Baldwin Limited’s revenue grew 7% to £14.8k in the year to 31 Mar 2025, with a loss of £52 and 1 employee. The company is classified under “accounting and auditing activities” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 15 yrs · since 2011
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | £18.9k | £13.8k | £14.8k |
| Profit after tax | — | £0 | −£51 | −£52 |
| Profit (best available) | — | £0 | −£51 | −£52 |
| Staff costs | — | £18.5k | £13.5k | £14k |
| Employees (average) | 1 | 1 | 1 | 1 |
| Ratios | ||||
| Profit margin | — | 0% | −0.4% | −0.4% |
| Revenue per employee | — | £18.9k | £13.8k | £14.8k |
| Profit per employee | — | £0 | −£51 | −£52 |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▼26.9% | ▲7.5% |
| Headcount growth | — | 0% | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Net assets | £752 | £752 | £701 | £650 |
| Current assets | £752 | £1.3k | £2.5k | £2k |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- −0.4%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £14.8k
- Revenue ÷ average employees.
- Profit per employee
- −£52
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼7%
- Now £650
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 1
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£52), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.