Web Behaviour Specialists Ltd.
Registered name: WEB BEHAVIOUR SPECIALISTS LTD.
Web Behaviour Specialists Ltd. made £1.8m revenue and £261k profit in the year to 31 Dec 2025.
Web Behaviour Specialists Ltd.’s revenue fell 31% to £1.8m in the year to 31 Dec 2025, with £261k profit and 8 employees. The company is classified under “web portals” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 15 yrs · since 2010
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £3m | £2.7m | £2.6m | £1.8m |
| Cost of sales | — | £1.6m | £1.7m | £910k |
| Gross profit | £982k | £1m | £939k | £881k |
| Operating profit | £402k | £453k | £353k | £351k |
| Profit before tax | £410k | £421k | £320k | £351k |
| Profit after tax | £330k | £319k | £237k | £261k |
| Profit (best available) | £330k | £319k | £237k | £261k |
| Employees (average) | -12 | -13 | -12 | 8 |
| Ratios | ||||
| Profit margin | 10.9% | 12% | 9.2% | 14.5% |
| Gross margin | 32.4% | 39.1% | 36.2% | 49.2% |
| Revenue per employee | −£252k | −£204k | −£216k | £224k |
| Profit per employee | −£27.5k | −£24.6k | −£19.8k | £32.6k |
| Growth (year on year) | ||||
| Revenue growth | — | ▼12.3% | ▼2.5% | ▼30.9% |
| Profit growth | — | ▼3.3% | ▼25.7% | ▲9.7% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £887k | £1m | £781k | £878k |
| Net assets | £689k | £815k | £887k | £939k |
| Fixed assets | £607k | £597k | £587k | £585k |
| Current assets | £1.6m | £1.5m | £1.5m | £1.2m |
| Debtors | £750k | £437k | £721k | £357k |
| Source | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- 14.5%
- Profit ÷ revenue.
- Gross margin
- 49.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £224k
- Revenue ÷ average employees.
- Profit per employee
- £32.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 32.7%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 19.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲6%
- Now £939k
- Cash at bank
- ▲12%
- Now £878k
- Headcount
- —
- Now 8
- Deferred income
- —
- Now —
- Fixed assets
- ▼0%
- Now £585k
Similar profitable businesses
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £261k), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.