Choice Card LimitedDissolved
Registered name: CHOICE CARD LIMITED
Choice Card Limited made £495k revenue and a £521k loss in the year to 31 Dec 2022.
Choice Card Limited’s revenue fell 86% to £495k in the year to 31 Dec 2022, with a loss of £521k and 0 employees. We hold 2 years of its filed accounts. It is no longer on the Companies House register.
- Status
- Dissolved
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £3.6m | £495k |
| Cost of sales | £2.4m | £804k |
| Gross profit | £1.2m | −£309k |
| Operating profit | £933k | −£569k |
| Profit before tax | £933k | −£521k |
| Profit after tax | £540k | −£521k |
| Profit (best available) | £540k | −£521k |
| Employees (average) | 0 | 0 |
| Ratios | ||
| Profit margin | 14.9% | −105.2% |
| Gross margin | 32.9% | −62.3% |
| Cash conversion | 335.2% | — |
| Growth (year on year) | ||
| Revenue growth | — | ▼86.3% |
| Profit growth | — | ▼196.6% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £8.1m | £8.5m |
| Net assets | £6.6m | £6.1m |
| Current assets | £15.5m | £12.4m |
| Debtors | £480k | £29.2k |
| Deferred income | £126k | £115k |
| Cash from operations | £3.1m | £449k |
| Source | Accounts · bulk data Mar 2024 | Accounts · bulk data Mar 2024 |
How the business works
- Profit margin
- −105.2%
- Profit ÷ revenue.
- Gross margin
- −62.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 23.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 5.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼8%
- Now £6.1m
- Cash at bank
- ▲6%
- Now £8.5m
- Headcount
- —
- Now 0
- Deferred income
- ▼9%
- Now £115k
- Fixed assets
- —
- Now —
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Sources
Latest figures from accounts for the year to 31 Dec 2022 (profit −£521k), from the Companies House accounts bulk data published Mar 2024. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.