How much does Duni Poppies Limited make?

Duni Poppies Limited reported revenue of £44.1m and £4.4m profit in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Duni Poppies Limited have?

Duni Poppies Limited reported an average of 228 employees in the year to 31 Dec 2024.

Is Duni Poppies Limited profitable?

Yes — Duni Poppies Limited reported a profit of £4.4m in the year to 31 Dec 2024.

Company No. 07191249 · Incorporated 16 Mar 2010

Duni Poppies Limited

Registered name: DUNI POPPIES LIMITED

Part of Duni Poppies Holdings Limited group

Duni Poppies Limited made £44.1m revenue and £4.4m profit in the year to 31 Dec 2024.

Duni Poppies Limited’s revenue grew 4% to £44.1m in the year to 31 Dec 2024, with £4.4m profit and 228 employees. The company is classified under “manufacture of paper and paperboard” and is based in ST. Helens; we hold 2 years of its filed accounts.

Full P&L filedSection C · ManufacturingSIC 17120Manufacture of paper and paperboard SIC 46900Non-specialised wholesale trade

Status: Active
Location: ST. Helens, North West
Age: 16 yrs · since 2010
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2024

Key figures

Capital-lightOperating leverageCash flow filed

Revenue

£44.1m

Growth ▲3.8%

Profit

£4.4m

Growth ▲15.9%

Profit margin

9.9%

Gross 35.4%

Employees

228

Change ▲1.8%

Profit / employee

£19.2k

Revenue/employee £194k

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£42.5m	£44.1m
Cost of sales	£29m	£28.5m
Gross profit	£13.5m	£15.6m
Operating profit	£4.7m	£6.1m
Profit before tax	£5.2m	£5.9m
Profit after tax	£3.8m	£4.4m
Profit (best available)	£3.8m	£4.4m
Staff costs	£4.7m	£6.1m
Employees (average)	224	228
Ratios
Profit margin	8.9%	9.9%
Gross margin	31.7%	35.4%
Revenue per employee	£190k	£194k
Profit per employee	£16.9k	£19.2k
Cash conversion	−111.5%	−78.5%
Growth (year on year)
Revenue growth	—	▲3.8%
Profit growth	—	▲15.9%
Headcount growth	—	▲1.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£1m	£1.2m
Net assets	£5.9m	£7.7m
Fixed assets	£5m	£4.4m
Current assets	£17.2m	£16.7m
Debtors	£6.7m	£7.5m
Cash from operations	−£5.3m	−£4.8m
Source	FullAccounts · bulk data Dec 2025	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 9.9%; Profit ÷ revenue.
Gross margin: 35.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £194k; Revenue ÷ average employees.
Profit per employee: £19.2k; Profit ÷ average employees.
Cash conversion: −78.5%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 9.9%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 16.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲31%; Now £7.7m
Cash at bank: ▲19%; Now £1.2m
Headcount: ▲2%; Now 228
Deferred income: —; Now —
Fixed assets: ▼12%; Now £4.4m

Corporate ownership

Group structure

Ownership chain

Duni Poppies Holdings Limitedultimate parent75–100%
Duni Poppies Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £4.4m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Updated from Companies House on 14 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.