New Adventure Travel Limited
Registered name: NEW ADVENTURE TRAVEL LIMITED
Part of Braddell Limited groupNew Adventure Travel Limited made £14.3m revenue and a £39k loss in the year to 31 Dec 2024. read from filing text
New Adventure Travel Limited’s revenue grew 3% to £14.3m in the year to 31 Dec 2024, with a loss of £39k and 230 employees. The company is classified under “other passenger land transport” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 18 yrs · since 2008
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “On 7th February 2018 the shares of the Company were purchased by Braddell Limited.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £12.8m | £13.9m | £14.3m |
| Cost of sales | £15.6m | £15m | £10.7m |
| Gross profit | −£2.8m | −£1.1m | £3.6m |
| Operating profit | £417k | £350k | £59k |
| Profit before tax | £372k | £308k | £19k |
| Profit after tax | — | — | −£39k |
| Profit (best available) | £372k | £308k | −£39k |
| Staff costs | £12.1m | £12.5m | £9.7m |
| Employees (average) | 238 | 259 | 230 |
| Ratios | |||
| Profit margin | 2.9% | 2.2% | −0.3% |
| Gross margin | −22.2% | −7.7% | 25.5% |
| Revenue per employee | £53.7k | £53.8k | £62.3k |
| Profit per employee | £1.6k | £1.2k | −£170 |
| Growth (year on year) | |||
| Revenue growth | — | ▲9.1% | ▲2.8% |
| Profit growth | — | ▼17.2% | ▼112.7% |
| Headcount growth | — | ▲8.8% | ▼11.2% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £1.2m | £3.4m | £2.5m |
| Net assets | −£521k | −£300k | £37k |
| Debtors | £1.2m | £1.7m | £1m |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2025 |
How the business works
- Profit margin
- −0.3%
- Profit ÷ revenue.
- Gross margin
- 25.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £62.3k
- Revenue ÷ average employees.
- Profit per employee
- −£170
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 7%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £37k
- Cash at bank
- ▼27%
- Now £2.5m
- Headcount
- ▼11%
- Now 230
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Braddell Limitedultimate parent75–100%
- New Adventure Travel Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (7)
- Metroline LimitedRev. £444m · Profit £6m
- Metroline Liverpool LimitedFigures not disclosed
- Metroline Manchester LimitedFigures not disclosed
- Metroline West Midlands LimitedFigures not disclosed
- Metroline West Yorkshire LimitedFigures not disclosed
- P. & J. Ellis LimitedFigures not disclosed
- Scottish Citylink Coaches LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£39k), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.