How much does Stichd Sportmerchandising UK Ltd make?

Stichd Sportmerchandising UK Ltd reported revenue of £12.9m and a loss of £36.3k in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Stichd Sportmerchandising UK Ltd have?

Stichd Sportmerchandising UK Ltd reported an average of 65 employees in the year to 31 Dec 2025.

Is Stichd Sportmerchandising UK Ltd profitable?

No — Stichd Sportmerchandising UK Ltd reported a loss of £36.3k in the year to 31 Dec 2025.

Company No. 06412020 · Incorporated 29 Oct 2007

Stichd Sportmerchandising UK Ltd

Registered name: STICHD SPORTMERCHANDISING UK LTD

Part of Puma Se group

Stichd Sportmerchandising UK Ltd made £12.9m revenue and a £36.3k loss in the year to 31 Dec 2025.

Stichd Sportmerchandising UK Ltd’s revenue fell 33% to £12.9m in the year to 31 Dec 2025, with a loss of £36.3k and 65 employees. The company is classified under “wholesale of clothing and footwear” and is based in Warwick; we hold 5 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46420Wholesale of clothing and footwear

Status: Active
Location: Warwick, West Midlands
Age: 18 yrs · since 2007
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Stichd Sportmerchandising BV”

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light

Revenue

£12.9m

Growth ▼32.5%

Profit

−£36.3k

Growth ▼101.3%

Profit margin

−0.3%

Gross 36.9%

Employees

Change 0%

Profit / employee

−£558

Revenue/employee £199k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

5 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2021	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£7.7m	£14.9m	£20.8m	£19.2m	£12.9m
Cost of sales	£4.6m	£9.7m	£12.8m	£9.4m	£8.2m
Gross profit	£3.1m	£5.2m	£8m	£9.8m	£4.8m
Operating profit	£2.9m	£4.9m	£7.6m	£2.5m	−£1.1m
Profit before tax	£2.9m	£5.1m	£8.6m	£3.8m	−£45.3k
Profit after tax	£2.4m	£4.1m	£6.6m	£2.7m	−£36.3k
Profit (best available)	£2.4m	£4.1m	£6.6m	£2.7m	−£36.3k
Staff costs	£2.3m	£2.9m	£3.4m	£3.5m	£2.5m
Employees (average)	52	52	65	65	65
Ratios
Profit margin	31.4%	27.5%	32%	14.3%	−0.3%
Gross margin	40.1%	34.9%	38.5%	51%	36.9%
Revenue per employee	£148k	£286k	£319k	£295k	£199k
Profit per employee	£46.4k	£78.7k	£102k	£42.2k	−£558
Growth (year on year)
Revenue growth	—	▲93.2%	▲39.8%	▼7.6%	▼32.5%
Profit growth	—	▲69.5%	▲62.4%	▼58.7%	▼101.3%
Headcount growth	—	0%	▲25%	0%	0%
Balance sheet — indirect signals, not revenue
Cash at bank	£4k	£4.2k	£224	£23.3k	£17.2k
Net assets	£4.6m	£8.7m	£15.4m	£18.1m	£18.1m
Fixed assets	£102k	£80.5k	£481k	£364k	£242k
Current assets	£5.6m	£15m	£26.7m	£30.3m	£29.2m
Debtors	£103k	£217k	£138k	£560k	£106k
Source	Accounts · bulk data Mar 2024	Accounts · bulk data Mar 2024	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Jan 2026	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −0.3%; Profit ÷ revenue.
Gross margin: 36.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £199k; Revenue ÷ average employees.
Profit per employee: −£558; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 1.9%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.8%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼0%; Now £18.1m
Cash at bank: ▼26%; Now £17.2k
Headcount: 0%; Now 65
Deferred income: —; Now —
Fixed assets: ▼34%; Now £242k

Corporate ownership

Group structure

Ownership chain

Puma Se (registered outside the UK register)ultimate parent75–100%
Stichd Sportmerchandising UK Ltdthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£36.3k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.