How much does Secret Sales Group Limited make?

Secret Sales Group Limited reported revenue of £11.5m and a loss of £4.7m in the year to 30 Sep 2024, according to its accounts filed at Companies House.

How many employees does Secret Sales Group Limited have?

Secret Sales Group Limited reported an average of 92 employees in the year to 30 Sep 2024.

Is Secret Sales Group Limited profitable?

No — Secret Sales Group Limited reported a loss of £4.7m in the year to 30 Sep 2024.

Company No. 06264879 · Incorporated 31 May 2007

Secret Sales Group Limited

Registered name: SECRET SALES GROUP LIMITED

Secret Sales Group Limited made £11.5m revenue and a £4.7m loss in the year to 30 Sep 2024.

Secret Sales Group Limited’s revenue grew 13% to £11.5m in the year to 30 Sep 2024, with a loss of £4.7m and 92 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: London, London
Age: 19 yrs · since 2007
Type: Private Limited Company

Latest accounts · year to 30 Sep 2024

Key figures

IndependentCash flow filed

Revenue

£11.5m

Growth ▲13.4%

Profit

−£4.7m

Growth —

Profit margin

−40.9%

Gross 85.7%

Employees

Change ▲22.7%

Profit / employee

−£51.3k

Revenue/employee £126k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	30 Sep 2022	30 Sep 2023	30 Sep 2024
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£7m	£10.2m	£11.5m
Cost of sales	£982k	£1.2m	£1.7m
Gross profit	£6m	£8.9m	£9.9m
Profit before tax	−£7.3m	−£5.3m	−£5.3m
Profit after tax	−£6.8m	−£5.3m	−£4.7m
Profit (best available)	−£6.8m	−£5.3m	−£4.7m
Staff costs	£3.5m	£4.2m	£6.1m
Employees (average)	—	75	92
Ratios
Profit margin	−97.1%	−51.6%	−40.9%
Gross margin	86%	87.8%	85.7%
Revenue per employee	—	£136k	£126k
Profit per employee	—	−£70.1k	−£51.3k
Growth (year on year)
Revenue growth	—	▲45.1%	▲13.4%
Headcount growth	—	—	▲22.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.7m	£4.9m	£2.5m
Net assets	£1.1m	£2.4m	−£1.3m
Fixed assets	£2.8m	£3.7m	£5m
Current assets	£3.3m	£6.3m	£4.6m
Debtors	£1.5m	£1.4m	£110k
Cash from operations	−£5.9m	−£1.9m	−£1.8m
Source	Accounts · bulk data Jun 2024	Accounts · bulk data Jun 2024	FullAccounts · bulk data Jun 2025

Derived from the latest filing

How the business works

Profit margin: −40.9%; Profit ÷ revenue.
Gross margin: 85.7%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £126k; Revenue ÷ average employees.
Profit per employee: −£51.3k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 43%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼154%; Now −£1.3m
Cash at bank: ▼48%; Now £2.5m
Headcount: ▲23%; Now 92
Deferred income: —; Now —
Fixed assets: ▲35%; Now £5m

Corporate ownership

Group structure

Minority corporate shareholders

Lifestyle Retail Group Limited 25–50%

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Sep 2024 (profit −£4.7m), from the Companies House accounts bulk data published Jun 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.