Wenzels the Bakers Limited
Registered name: WENZELS THE BAKERS LIMITED
Part of Wenzels Holdings Ltd groupWenzels the Bakers Limited made £63.4m revenue and a £1.8m loss in the year to 31 Mar 2025.
Wenzels the Bakers Limited’s revenue fell 7% to £63.4m in the year to 31 Mar 2025, with a loss of £1.8m and 1,161 employees. The company is classified under “retail sale of bread, cakes, flour confectionery and sugar confectionery in specialised stores” and is based in Watford; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Watford, East of England
- Age
- 19 yrs · since 2007
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 7 Apr 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £55.9m | £61.4m | £68.3m | £63.4m |
| Cost of sales | £21.3m | £24.7m | £25.2m | £23.3m |
| Gross profit | £34.7m | £36.7m | £43.1m | £40.1m |
| Operating profit | £6.6m | £2.4m | £3.1m | −£2.1m |
| Profit before tax | £6.6m | £2.4m | £3m | −£2.5m |
| Profit after tax | £5.6m | £1.6m | £2.1m | −£1.8m |
| Profit (best available) | £5.6m | £1.6m | £2.1m | −£1.8m |
| Staff costs | £17.5m | £21.5m | £24.3m | £25.5m |
| Employees (average) | 969 | 1,092 | 1,187 | 1,161 |
| Ratios | ||||
| Profit margin | 10% | 2.7% | 3% | −2.9% |
| Gross margin | 62% | 59.7% | 63.2% | 63.3% |
| Revenue per employee | £57.7k | £56.3k | £57.5k | £54.6k |
| Profit per employee | £5.8k | £1.5k | £1.7k | −£1.6k |
| Cash conversion | 85.9% | 124.4% | 248.2% | — |
| Growth (year on year) | ||||
| Revenue growth | — | ▲9.9% | ▲11.2% | ▼7.1% |
| Profit growth | — | ▼70.5% | ▲25.5% | ▼188.5% |
| Headcount growth | — | ▲12.7% | ▲8.7% | ▼2.2% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2.4m | £1.2m | £138k | £1.8m |
| Net assets | £12.3m | £11.5m | £8.4m | £6.6m |
| Fixed assets | £10.9m | £12.9m | £14m | £12.9m |
| Current assets | £11.7m | £10.7m | £9m | £10.9m |
| Debtors | £173k | £44.5k | £933k | £355k |
| Deferred income | £1.6m | £1.8m | £474k | £712k |
| Cash from operations | £5.7m | £3m | £7.8m | £2.7m |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | FullAccounts · bulk data Apr 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −2.9%
- Profit ÷ revenue.
- Gross margin
- 63.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £54.6k
- Revenue ÷ average employees.
- Profit per employee
- −£1.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 20.3%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼22%
- Now £6.6m
- Cash at bank
- ▲1200%
- Now £1.8m
- Headcount
- ▼2%
- Now 1,161
- Deferred income
- ▲50%
- Now £712k
- Fixed assets
- ▼8%
- Now £12.9m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Wenzels Holdings Ltdultimate parent75–100%
- Wenzels the Bakers Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (2)
- Wenzels Franchise LimitedFigures not disclosed
- Wenzels Property LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Terry’s Chocolate Co. LimitedLondon · Retail sale of bread, cakes, flour confectionery and sugar confectionery in specialised stores
- Revenue
- £84.6m
- Profit
- £7.7m
- Staff
- 13
- Jeroboams Shops LimitedRetail sale of bread, cakes, flour confectionery and sugar confectionery in specialised stores
- Revenue
- £23.7m
- Profit
- £132k
- Staff
- 55
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£1.8m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.