Magical Thinking Limited
Registered name: MAGICAL THINKING LIMITED
Magical Thinking Limited made £49.8k revenue and £26.5k profit in the year to 31 Jan 2025.
Magical Thinking Limited’s revenue grew 10% to £49.8k in the year to 31 Jan 2025, with £26.5k profit and 1 employee. The company is classified under “market research and public opinion polling” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 19 yrs · since 2007
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Jan 2022 | 31 Jan 2023 | 31 Jan 2024 | 31 Jan 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £42.6k | £42.9k | £45.3k | £49.8k |
| Gross profit | — | £42.9k | £45.3k | £49.8k |
| Operating profit | — | £29.2k | £29.4k | £32.7k |
| Profit before tax | — | £29.1k | £29.4k | £32.7k |
| Profit after tax | £27.9k | £29.1k | £23.9k | £26.5k |
| Profit (best available) | £27.9k | £29.1k | £23.9k | £26.5k |
| Staff costs | £14.6k | £13.8k | — | — |
| Employees (average) | — | 1 | 1 | 1 |
| Ratios | ||||
| Profit margin | 65.6% | 67.8% | 52.7% | 53.2% |
| Gross margin | — | 100% | 100% | 100% |
| Revenue per employee | — | £42.9k | £45.3k | £49.8k |
| Profit per employee | — | £29.1k | £23.9k | £26.5k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲0.8% | ▲5.7% | ▲9.7% |
| Profit growth | — | ▲4.1% | ▼17.9% | ▲10.8% |
| Headcount growth | — | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | — | £1.2k | £2k | £6.4k |
| Net assets | £3.7k | £127 | £10 | £2.5k |
| Current assets | £10.8k | £10.2k | £8.2k | £11.8k |
| Debtors | — | £4.8k | £4.5k | £5.4k |
| Deferred income | — | — | £722 | £832 |
| Source | FullAccounts · bulk data Oct 2023 | FullAccounts · bulk data Oct 2023 | FullAccounts · bulk data Oct 2024 | FullAccounts · bulk data Oct 2025 |
How the business works
- Profit margin
- 53.2%
- Profit ÷ revenue.
- Gross margin
- 100%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £49.8k
- Revenue ÷ average employees.
- Profit per employee
- £26.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 10.8%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲24670%
- Now £2.5k
- Cash at bank
- ▲224%
- Now £6.4k
- Headcount
- 0%
- Now 1
- Deferred income
- ▲15%
- Now £832
- Fixed assets
- —
- Now —
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
Sources
Latest figures from FullAccounts for the year to 31 Jan 2025 (profit £26.5k), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.