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Company No. 06060169 · Incorporated 22 Jan 2007

Optimizely Ltd

Registered name: OPTIMIZELY LTD

Optimizely Ltd made £31m revenue and £6.1m profit in the year to 31 Dec 2025.

Optimizely Ltd’s revenue grew 23% to £31m in the year to 31 Dec 2025, with £6.1m profit and 174 employees. The company is classified under “other information technology service activities” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62090Other information technology service activities
Status
Active
Location
London, London
Age
19 yrs · since 2007
Type
Private Limited Company
Latest accounts · year to 31 Dec 2025

Key figures

IndependentCapital-lightCash flow filed
Revenue
£31m
Growth ▲22.6%
Profit
£6.1m
Growth —
Profit margin
19.7%
Gross 85.5%
Employees
174
Change ▲3.6%
Profit / employee
£35.1k
Revenue/employee £178k
Profitable streak
1yr
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 202431 Dec 2025
DisclosureFull P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£15.7m£21.9m£25.3m£31m
Cost of sales£3.5m£4.1m£3.8m£4.5m
Gross profit£12.2m£17.8m£21.5m£26.5m
Operating profit−£5.6m−£5.1m−£2.3m£2.4m
Profit before tax−£4.7m−£3.7m−£1.3m£3.2m
Profit after tax−£4.7m−£3.7m−£1.4m£6.1m
Profit (best available)−£4.7m−£3.7m−£1.4m£6.1m
Staff costs£17.4m£19.4m£20.5m£21.2m
Employees (average)156160168174
Ratios
Profit margin−30%−16.8%−5.3%19.7%
Gross margin77.5%81.4%84.8%85.5%
Revenue per employee£101k£137k£151k£178k
Profit per employee−£30.3k−£23.1k−£8.1k£35.1k
Cash conversion———36.4%
Growth (year on year)
Revenue growth—▲39.2%▲15.4%▲22.6%
Headcount growth—▲2.6%▲5%▲3.6%
Balance sheet — indirect signals, not revenue
Cash at bank£90.5k£473k£256k£1m
Net assets−£15.3m−£18.9m−£20.2m−£14.2m
Fixed assets£252k£225k£658k£466k
Current assets£40.6m£41.9m£22.3m£56.7m
Debtors£41.5k£33.2k£92.2k£98.1k
Deferred income£2m£2.7m£2.8m£1.9m
Cash from operations−£889k−£459k£418k£868k
SourceFullAccounts · bulk data Sep 2024FullAccounts · bulk data Sep 2024FullAccounts · bulk data Sep 2025FullAccounts · bulk data Aug 2026
Derived from the latest filing

How the business works

Profit margin
19.7%
Profit ÷ revenue.
Gross margin
85.5%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£178k
Revenue ÷ average employees.
Profit per employee
£35.1k
Profit ÷ average employees.
Cash conversion
36.4%
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
1.5%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
6.2%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
0.3%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now −£14.2m
Cash at bank
▲305%
Now £1m
Headcount
▲4%
Now 174
Deferred income
▼32%
Now £1.9m
Fixed assets
▼29%
Now £466k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £6.1m), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.