Assist in China Ltd
Registered name: ASSIST IN CHINA LTD
Assist in China Ltd made £136k revenue and £31.9k profit in the year to 31 Mar 2025.
Assist in China Ltd’s revenue fell 1% to £136k in the year to 31 Mar 2025, with £31.9k profit and 2 employees. The company is classified under “public relations and communications activities” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 20 yrs · since 2006
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £137k | £136k |
| Gross profit | — | — | £137k | £136k |
| Operating profit | — | — | −£40.3k | £31k |
| Profit before tax | — | — | −£38.9k | £31.9k |
| Profit after tax | — | — | −£38.9k | £31.9k |
| Profit (best available) | — | — | −£38.9k | £31.9k |
| Employees (average) | 2 | 2 | 1 | 2 |
| Ratios | ||||
| Profit margin | — | — | −28.4% | 23.5% |
| Gross margin | — | — | 100% | 100% |
| Revenue per employee | — | — | £137k | £67.9k |
| Profit per employee | — | — | −£38.9k | £15.9k |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▼0.8% |
| Headcount growth | — | 0% | ▼50% | ▲100% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | — | — | £30.9k | £64.4k |
| Net assets | £157k | £165k | £106k | £138k |
| Fixed assets | £16.8k | £17.5k | £17.5k | £17.5k |
| Current assets | £211k | £196k | £123k | £156k |
| Debtors | — | — | £91.7k | £91.7k |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 23.5%
- Profit ÷ revenue.
- Gross margin
- 100%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £67.9k
- Revenue ÷ average employees.
- Profit per employee
- £15.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 12.9%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 67.5%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲30%
- Now £138k
- Cash at bank
- ▲108%
- Now £64.4k
- Headcount
- ▲100%
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- 0%
- Now £17.5k
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £31.9k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.