How much does Smartodds Limited make?

Smartodds Limited reported revenue of £14.5m and £887k profit in the year to 31 Mar 2024, according to its accounts filed at Companies House.

How many employees does Smartodds Limited have?

Smartodds Limited reported an average of 103 employees in the year to 31 Mar 2024.

Is Smartodds Limited profitable?

Yes — Smartodds Limited reported a profit of £887k in the year to 31 Mar 2024.

Company No. 05108548 · Incorporated 21 Apr 2004

Smartodds Limited

Registered name: SMARTODDS LIMITED

Smartodds Limited made £14.5m revenue and £887k profit in the year to 31 Mar 2024. read from filing text

Smartodds Limited’s revenue grew 10% to £14.5m in the year to 31 Mar 2024, with £887k profit and 103 employees. The company is classified under “other business support service activities” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.

Status: Active
Location: London, London
Age: 22 yrs · since 2004
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate controlling party is Matthew Benham.”

Latest accounts · year to 31 Mar 2024

Key figures

Capital-lightCash flow filed

Revenue

£14.5m

Growth ▲10.3%

Profit

£887k

Growth ▼10.1%

Profit margin

6.1%

Gross 80.4%

Employees

103

Change ▲4%

Profit / employee

£8.6k

Revenue/employee £141k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£12.4m	£13.2m	£14.5m
Cost of sales	£2.8m	£2.2m	£2.8m
Gross profit	£9.7m	£10.9m	£11.7m
Operating profit	£217k	£557k	£646k
Profit before tax	£218k	£565k	£659k
Profit after tax	£574k	£986k	£887k
Profit (best available)	£574k	£986k	£887k
Staff costs	£7.8m	£8.4m	£8.5m
Employees (average)	90	99	103
Ratios
Profit margin	4.6%	7.5%	6.1%
Gross margin	77.8%	83%	80.4%
Revenue per employee	£138k	£133k	£141k
Profit per employee	£6.4k	£10k	£8.6k
Cash conversion	−357.6%	−111.9%	219.6%
Growth (year on year)
Revenue growth	—	▲5.9%	▲10.3%
Profit growth	—	▲71.7%	▼10.1%
Headcount growth	—	▲10%	▲4%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.5m	£3.4m	£1.7m
Net assets	£3.4m	£4.4m	£5.3m
Fixed assets	£429k	£237k	£264k
Current assets	£5.1m	£5.7m	£5.9m
Debtors	£1.1m	£241k	£2.7m
Deferred income	£922k	£936k	£253k
Cash from operations	−£778k	−£623k	£1.4m
Source	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2024

Derived from the latest filing

How the business works

Profit margin: 6.1%; Profit ÷ revenue.
Gross margin: 80.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £141k; Revenue ÷ average employees.
Profit per employee: £8.6k; Profit ÷ average employees.
Cash conversion: 219.6%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 1.8%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.7%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 18.5%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲20%; Now £5.3m
Cash at bank: ▼49%; Now £1.7m
Headcount: ▲4%; Now 103
Deferred income: ▼73%; Now £253k
Fixed assets: ▲11%; Now £264k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2024 (profit £887k), from the Companies House accounts bulk data published Dec 2024. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.