Choice International Limited
Registered name: CHOICE INTERNATIONAL LIMITED
Choice International Limited made £0 revenue and a £756k loss in the year to 30 Jun 2025.
Choice International Limited’s revenue was £0 in the year to 30 Jun 2025, with a loss of £756k and 6 employees. The company is classified under “financial intermediation not elsewhere classified” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 22 yrs · since 2004
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Jun 2022 | 30 Jun 2023 | 30 Jun 2024 | 30 Jun 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £0 | £0 |
| Cost of sales | — | — | £141k | £139k |
| Gross profit | — | — | −£141k | −£139k |
| Operating profit | — | — | −£169k | −£587k |
| Profit before tax | — | — | −£222k | −£870k |
| Profit after tax | — | — | −£231k | −£756k |
| Profit (best available) | — | — | −£231k | −£756k |
| Employees (average) | 13 | 9 | 6 | 6 |
| Ratios | ||||
| Profit margin | — | — | — | — |
| Revenue per employee | — | — | £0 | £0 |
| Profit per employee | — | — | −£38.5k | −£126k |
| Growth (year on year) | ||||
| Headcount growth | — | ▼30.8% | ▼33.3% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £3.7m | £2.1m | £3.5m | £30.1k |
| Net assets | £429k | −£367k | −£598k | −£1.4m |
| Fixed assets | £651k | £1.7m | £6.4m | £1.4m |
| Current assets | £9.4m | £8.6m | £7.7m | £7m |
| Debtors | £5.8m | £6.4m | £1.5m | £1.3m |
| Deferred income | — | — | £394k | £4.8k |
| Source | AbridgedAccounts · bulk data Jul 2024 | AbridgedAccounts · bulk data Jul 2024 | AbridgedAccounts · bulk data Apr 2025 | FullAccounts · bulk data Jun 2026 |
How the business works
- Profit margin
- —
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £0
- Revenue ÷ average employees.
- Profit per employee
- −£126k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£1.4m
- Cash at bank
- ▼99%
- Now £30.1k
- Headcount
- 0%
- Now 6
- Deferred income
- ▼99%
- Now £4.8k
- Fixed assets
- ▼78%
- Now £1.4m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Subsidiaries (1)
- Choice Financial LimitedRev. £0 · Profit −£4.5k
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 30 Jun 2025 (profit −£756k), from the Companies House accounts bulk data published Jun 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.