How much does Brag London Limited make?

Brag London Limited reported revenue of £14.2m and a loss of £60.8k in the year to 31 Jan 2025, according to its accounts filed at Companies House.

How many employees does Brag London Limited have?

Brag London Limited reported an average of 54 employees in the year to 31 Jan 2025.

Is Brag London Limited profitable?

No — Brag London Limited reported a loss of £60.8k in the year to 31 Jan 2025.

Company No. 04943907 · Incorporated 27 Oct 2003

Brag London Limited

Registered name: BRAG LONDON LIMITED

Brag London Limited made £14.2m revenue and a £60.8k loss in the year to 31 Jan 2025.

Brag London Limited’s revenue grew 13% to £14.2m in the year to 31 Jan 2025, with a loss of £60.8k and 54 employees. The company is classified under “wholesale of clothing and footwear” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46420Wholesale of clothing and footwear

Status: Active
Location: London, London
Age: 22 yrs · since 2003
Type: Private Limited Company

Latest accounts · year to 31 Jan 2025

Key figures

IndependentCapital-lightCash flow filed

Revenue

£14.2m

Growth ▲12.6%

Profit

−£60.8k

Growth ▼113%

Profit margin

−0.4%

Gross 18.2%

Employees

Change ▲3.9%

Profit / employee

−£1.1k

Revenue/employee £263k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jan 2022	31 Jan 2023	31 Jan 2024	31 Jan 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£18.4m	£24.2m	£12.6m	£14.2m
Cost of sales	£15.5m	£19.1m	£9.9m	£11.6m
Gross profit	£2.9m	£5.2m	£2.7m	£2.6m
Operating profit	£1.1m	£3.1m	£537k	−£121k
Profit before tax	£1.1m	£3.1m	£577k	−£89k
Profit after tax	£858k	£2.5m	£468k	−£60.8k
Profit (best available)	£858k	£2.5m	£468k	−£60.8k
Staff costs	£2m	£2.2m	£2.3m	£2.6m
Employees (average)	48	54	52	54
Ratios
Profit margin	4.7%	10.2%	3.7%	−0.4%
Gross margin	15.7%	21.3%	21.5%	18.2%
Revenue per employee	£383k	£449k	£243k	£263k
Profit per employee	£17.9k	£45.7k	£9k	−£1.1k
Cash conversion	−130%	−91.6%	−59.5%	—
Growth (year on year)
Revenue growth	—	▲31.8%	▼47.9%	▲12.6%
Profit growth	—	▲187.9%	▼81%	▼113%
Headcount growth	—	▲12.5%	▼3.7%	▲3.9%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.5m	£3.3m	£3m	£2.2m
Net assets	£2.9m	£5m	£5m	£5m
Fixed assets	£94.6k	£95.9k	£108k	£99k
Current assets	£6.8m	£7m	£6.6m	£6.2m
Debtors	£3.1m	£1.8m	£1.4m	£1m
Cash from operations	−£1.4m	−£2.8m	−£319k	£573k
Source	Accounts · bulk data Oct 2023	Accounts · bulk data Oct 2023	FullAccounts · bulk data Oct 2024	FullAccounts · bulk data Oct 2025

Derived from the latest filing

How the business works

Profit margin: −0.4%; Profit ÷ revenue.
Gross margin: 18.2%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £263k; Revenue ÷ average employees.
Profit per employee: −£1.1k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 7%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼1%; Now £5m
Cash at bank: ▼29%; Now £2.2m
Headcount: ▲4%; Now 54
Deferred income: —; Now —
Fixed assets: ▼9%; Now £99k

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Jan 2025 (profit −£60.8k), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.